Growth Marketing Director Paid Media

Lead Myo’s growth marketing through paid media and lifecycle strategy, shaping acquisition, retention, and hands-on execution across Canada and the US.

As Myo’s senior marketing leader, you will own paid media across Meta and Google Ads, while testing additional channels and creative formats. You will set content direction across organic social, short-form video, and search, including AI search visibility. The work combines launch strategy, retention programs, measurement, and investment judgment.

• Own paid media strategy, testing, creative briefs, and channel structure
• Diagnose account performance and identify the next tests
• Lead full marketing launches for each new clinic
• Own welcome, retention, follow-up, and win-back programs
• Shift budget toward the highest-returning marketing mix

• Hands-on leadership experience managing a small marketing team
• Meaningful Meta and Google Ads budget management experience
• Ability to build and use AI workflows
• Experience shaping marketing functions across business stages
• Strong content, investment, and brand judgment

Shape Myo’s acquisition, lifecycle, paid media, and launch strategy while building stronger marketing judgment through hands-on leadership.