Digital Marketing Engagement Coordinator

Digital Marketing Engagement Coordinator### Digital Marketing Engagement Coordinator Apply:
Toronto, ON:
Full time:
Posted Today:
JR6445

At CI, we see a great place to work as one that is a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful work, where there is an opportunity to grow through stretching themselves, where they can work on innovative products and projects, and where employees are supported and engaged in doing so.

We are seeking a detail-oriented and innovative Marketing Coordinator, Digital Engagement to join our marketing team. The ideal candidate will have a strong understanding in email campaigns and hands-on experience with Salesforce Marketing Cloud. This role is critical in optimizing our marketing automation processes to drive digital engagement and enhance campaign performance.
** WHAT YOU WILL DO**### ###
** Marketing Automation Management:
*** Design, implement, and manage automated marketing campaigns using Salesforce Marketing Cloud.
* Develop and optimize campaign journeys, segmentation strategies, tool functionality to improve engagement and performance.
* Collaborate with multiple lines of business to support our Omnichannel content.
* Maintain and document the marketing automation processes, procedures, programs, and workflows between CI’s various applications.  ###
** Data Analysis and Reporting:
*** Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
* Utilize Salesforce reporting tools to create reports that track KPIs and campaign effectiveness and build audiences.  ###
** Integration and Coordination:
*** Collaborate with cross-functional teams (sales, product, content) to ensure cohesive marketing strategies and messaging.
* Integrate Salesforce Marketing Cloud with other marketing technologies and CRM systems.  ###
** Content Development:
*** Assist in creating compelling email content, landing pages, and other digital assets tailored to various audience segments.
* Ensure all content aligns with brand guidelines and marketing objectives.  ###
** Best Practices and Training:
*** Stay up-to-date with industry trends and best practices in marketing automation and digital marketing.
* Support team members in using Salesforce Marketing Cloud and best practices for campaign execution.  
** WHAT YOU WILL BRING
*** Bachelor’s degree in Marketing, Communications, Business, or related field.
* 2+ years of experience in digital marketing, with a focus on marketing automation or email marketing.
* Proficiency in Salesforce Marketing Cloud.
* Familiarity with the Salesforce & Adobe suite of tools is a plus.
* Strong analytical skills and experience with data-driven decision-making.
* Excellent written and verbal communication skills.
* Ability to manage multiple projects and meet deadlines in a fast-paced environment.
* Familiarity with HTML, CSS, and email design best practices is a plus.  This role follows our in‐office work model and requires employees to be onsite four days per week to support collaboration and business needs..This opportunity is for an existing vacancy with the company. The anticipated base salary range for this position is $55,000 to $65,000. Exact salary depends on several factors such as experience, skills, education, and budget.

Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a bonus program. In addition, The Company offers a variety of benefits to eligible employees, including health insurance coverage, wellness programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and…