Marketing Manager, Giving

At The Princess Margaret Cancer Foundation (PMCF), our vision is to create a world free from the fear of cancer. Cancer remains the number one cause of death for Canadians and our top priority is to accelerate cancer research and care.

Our role is to garner support for Princess Margaret Cancer Centre, one of the world’s leading cancer research and treatment centres, through philanthropy, fundraising events, and our world-renowned lottery program. The work we accomplish drives groundbreaking research, relentless innovation, and a deep commitment to improving the lives of cancer patients and their loved ones.

Now, we have an opportunity to blaze an even brighter future for everyone affected by cancer.

We will Carry The Fire for cancer patients everywhere, lighting the way forward through discovery, reigniting our commitment to transform cancer outcomes and ease the profound suffering cancer causes patients and their loved ones.

At the PMCF, every one of us carries the fire for someone else. Join us as we inspire a movement and help us achieve our vision to change the way we understand, diagnose, and treat cancer.

Job Description

Union
:
Non-Union

Department: Marketing and Communications

Reports to: Senior Marketing Director, Community Giving

Hours: 35 hours

Salary Range
: $80,000 to $90,000 (plus other compensation elements such as bonus, pension, and more)

Status: Permanent Full-time

Vacancy
:
New

Posted Date: Friday, September 25th

Closing Date: Sunday, October 11th

Reporting to the Senior Marketing Director, Community Giving, the Marketing Manager, Monthly Giving plays an important role in advancing our mission by growing and strengthening our Monthly Giving program across both Annual and Leadership Giving portfolios.

As a strategic and collaborative f
undraiser
, you will lead initiatives that inspire donors to make a lasting impact through sustained giving. You will be responsible for developing and executing acquisition, stewardship, and retention strategies that deepen donor engagement and maximize lifetime value. Working closely with colleagues across the organization and external partners, you will help shape the future growth of the program while contributing to meaningful fundraising outcomes.

This is an exciting opportunity for an experienced fundraising professional who enjoys combining strategy, data, relationship management, and innovation to deliver exceptional donor experiences and drive sustainable revenue growth.

Revenue Generation & Program Growth

In this role, you will:

• Partner with the Senior Marketing Director, Community Giving to develop and implement integrated, multi-channel Monthly Giving strategies that support organizational fundraising priorities
• Collaborate with internal teams and external partners to deliver donor acquisition and engagement initiatives across channels including telemarketing, direct mail, email, digital marketing, and face-to-face fundraising, being fully immersed in the program from the ground up
• Identify opportunities to grow the Monthly Giving portfolio by enhancing donor experiences and strengthening engagement throughout the donor journey
• Achieve fundraising targets within the Monthly Giving segment laddering into the overall Annual and Leadership Giving budgets

Strategic Planning & Analytics

In this role, you will:

• Be responsible for executing the day-to-day planning and analysis for the program from the ground level up
• Design, implement and execute strategies that enhance donor engagement and maximize donor value at every stage of the donor lifecycle
• Develop strategies that support donor retention, upgrades, and long-term loyalty
• Manage and monitor program performance, using data and insights to identify opportunities for growth, innovation, and continuous improvement
• Partner with the Business Intelligence and Business Operations teams to evaluate results, measure success, and make informed decisions
• Build strong relationships with external vendor partners, ensuring campaigns are delivered effectively, on budget, and aligned with strategic objectives
• Work collaboratively to address challenges, identify solutions, and continuously improve program performance
• Share regular updates, forecasts, and strategic recommendations with leadership to support informed decision-making
• Lead stewardship initiatives for new and existing monthly donors, ensuring donors feel valued, connected, and inspired by their impact

Project Management

In this role you will:

• Lead the planning, execution, and evaluation of multiple…