Senior Market Research Analyst

Senior Market Research Analyst (12 month contract)

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO).

BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

Position Overview:

The Market Research team is comprised of a group of associates that are passionate about customer experiences, are invested in understanding human behaviour, and are dedicated to delivering a best-in-class reward program to Collectors and our business Partners. With AIR MILES’ commitment to data-driven decision making, your work will be used to inform strategic decisions involving the program and customer experiences.

The Senior Analyst, Market Research role at AIR MILES is equivalent to a Market Research Manager at a research supplier. As part of the Market Research team, you will lead a variety of quantitative research projects from end to end, to support our marketing, rewards, and strategic partnerships teams. Majority of research is done in house, allowing you to lead and execute Market Research projects from start to finish within in a client-side environment.

You will be working collaboratively with stakeholders across the organization, integrating research insights with other data sources, such as user experience research, transactional data and social monitoring, to provide a holistic view of the customer and their experiences.

Responsibilities:

• You will execute research that will be used to amplify the customers voice within the organization.
• The research you execute will directly inform and support data-driven strategic decision making.
• You will be a subject matter expert on survey based quantitative research solutions and how to extract insights from the research data.
• You will create thoughtful research reports, leveraging storytelling strategies to link insights to objectives.
• You will have the opportunity to develop new and better ways of working so your time can be spent focusing on producing meaningful and actionable insights.
• You will act as a research subject matter expert in a consultative role to support BMO’s research initiatives as needed

Qualifications:

• Passionate about the customer experience and the company you work for.
• Minimum 3-5 years of related work experience executing quantitative market research.
• Post-secondary Certificate/Degree in Market Research, Economics, Psychology, Social Sciences, Consumer Behaviour, or related field.
• Experience executing survey-based research projects with minimal involvement from your manager (including proposal design, sample plans, questionnaire design, checking and weighting data, reporting, deriving relevant and actionable insights, presenting insights).
• A desire to work smarter not harder, and open to new ways of working.
• Experience with Qualtrics or related surveying software an asset
• Experience with panel management an asset
• Soft skills:
  
  pragmatic, efficient, pro-active, open to feedback, process oriented, curious, thoughtful, supportive teammate, communicative

Associate

Full-time

Marketing and Research

Advertising Services