Consumer Research Manager at Canadian Tire

Position: Consumer Research Manager Role at Canadian Tire
Join Canadian Tire as a Consumer Research Manager and influence key business decisions through mixed-methods research. Lead a skilled team and own the entire research initiative process.

This position requires an extensive background in both qualitative and quantitative research. Collaborate with various internal stakeholders and oversee the Customer Research Panel's health and engagement. Contribute to strategic planning by distilling complex data into actionable insights for leadership.

Key Responsibilities:

• Lead end-to-end mixed-methods research projects

• Create and execute rigorous research instruments

• Optimize the Customer Research Panel's governance

• Translate qualitative and quantitative data into insights

• Present findings effectively to senior stakeholders

Requirements:

• Bachelor’s degree in relevant field; graduate degree preferred

• Minimum 8 years in market research

• Proficient in mixed-methods and panel management

• Strong communication and storytelling skills

• Advanced Excel and PowerPoint expertise

Utilize your research leadership skills to enrich Canadian Tire's customer strategies.
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