Market Research Manager at Generac

Advance Generac’s insights capability as a Market Research Manager, leading projects designed to enhance business strategies with research-driven insights. This onsite role integrates expertise in various research methodologies.
As part of Generac, you will play a key role in developing a robust learning agenda while independently managing the market research process. This position requires an adept understanding of both qualitative and quantitative research methods to create actionable insights that inform decisions. Strong project management skills will be crucial in driving cross-functional collaboration and leadership.

Key Responsibilities:

• Create learning agendas based on stakeholder input

• Manage all aspects of research from design to reporting

• Analyze data and present findings to various audiences

• Collaborate with teams to integrate research into strategies

• Maintain relationships with suppliers for research execution
Requirements:

• Bachelor’s degree in a relevant field

• Over 5 years of leadership in market research

• Proficiency in qualitative and quantitative techniques

• Strong Excel and PowerPoint skills

• Excellent verbal and written communication
Lead impactful market research initiatives that support Generac's business objectives.
#J-18808-Ljbffr