Senior Manager, Strategic Insights and Foresight

Senior Manager, Strategic Insights and Foresight

• Canada
• Hybrid
• Permanent Full-Time

The Senior Insights Manager, Foresight supports the organization in anticipating future market, consumer, and category dynamics. In this role, you will build and sustain a structured foresight capability, combining rigorous secondary landscape analysis with self-directed primary research. You will identify emerging trends, demographic shifts, and category opportunities, translating them into clear implications for portfolio strategy, innovation, and long-range planning.

Working closely with Marketing, Innovation, and Enterprise Strategy, you will contribute to long-range portfolio decisions, new category exploration, and enterprise strategic planning.

• Own and continuously evolve the company’s foresight framework, including methodology, cadence, and tools to identify, assess, and track trends.
• Embed foresight across the organization—from analysis to recommendations—supporting senior leadership decision-making.
• Monitor and synthesize macro and micro trends across health, nutrition, wellness, flavour, and consumer behaviours, serving as the organization’s foresight reference.
• Identify and interpret demographic shifts and translate them into implications for portfolio strategy and innovation priorities.
• Coordinate with Global teams to ensure alignment and leverage enterprise perspectives.

• Lead structured evaluations of new category, platform, or growth opportunities.
• Design and execute primary quantitative and qualitative research, complemented by secondary sources, to deliver actionable recommendations to the Leadership Team and key stakeholders.

• Build and maintain five-year category forecasts integrating trend signals, demographic tailwinds, and competitive dynamics.
• Develop scenario-based outlooks to inform annual planning and strategic choices.

• Act as a trusted insights partner, influencing through clear synthesis and storytelling.
• Partner with senior leaders and functional teams to define and prioritize foresight agendas.
• Communicate recommended priorities and implications to the Leadership Team and key stakeholders.

The annual base salary range for this position is $95,000.00 to $ CAD. The final salary offered will be determined by factors such as relevant experience and qualifications, internal equity and external market conditions.

Danone Canada also offers a competitive short-term incentive bonus and a comprehensive benefits package, including group insurance, group retirement plans, wellbeing account, flexible time off, true hybrid work environment, paid parental leave, and other attractive options.

Background in Business or a related field (degree or equivalent practical experience); a graduate degree is considered an asset.

5–7+ years in corporate strategy, strategic planning, marketing, insights, or sales.

• Strategic foresight and consumer insights
• Quantitative and qualitative research, including primary research leadership
• Experience with syndicated tools (e.g., Mintel, Euromonitor) and NIQ (RMS and Homescan)
• Trend analysis, synthesis, and scenario development
• Executive storytelling and senior-level presentation
• Strong strategic thinking, analytical rigour, and structured problem-solving
• Ability to influence without authority and partner effectively with senior stakeholders
• Intellectual curiosity, self-direction, and commercial acumen

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses:
Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.