Senior Analyst, Audience Research – English Services

• Design, manage, and execute research projects supporting CBC English Services’ strategic goals
• Collaborate with internal stakeholders to identify research needs and develop customized research projects aligned with business objectives
• Design questionnaires and script surveys
• Manage sample deployment and oversee project logistics
• Work with external sample providers and troubleshoot data collection issues
• Monitor data collection
• Analyze survey data using statistical software
• Present results in clear tabular or graphic formats
• Transform complex datasets into clear, compelling insights
• Develop and deliver presentations, reports, and dashboards highlighting findings and actionable recommendations
• Present research findings to stakeholders and contribute to discussions about strategic and decision-making implications

• Academic and professional training in social science research
• Strong background in qualitative and quantitative research methodologies
• At least 2 years of hands‑on experience in market research, survey design and execution, and data analysis
• Post‑secondary degree in Communications, Social Sciences, Media Studies, or a related field
• Minimum of a B.A. required; an M.A. preferred
• Deep understanding of the Canadian media landscape, particularly CBC’s role within it
• Significant experience designing and executing market research projects
• Strong grasp of current research methodologies
• Ability to critically evaluate research methods and interpret public opinion studies for journalistic reporting
• Expertise in survey and questionnaire design, especially in media and audience research
• Technical proficiency with Qualtrics, Sparq, Alchemer, or Survey Monkey
• Strong working knowledge of SPSS, Q, R, Stata, or SAS
• Competency creating reports and presentations of survey research data
• Advanced proficiency with Microsoft Excel and PowerPoint or Google Sheets and Slides
• Experience with Google Looker or Power BI is a strong asset
• Exceptional written and verbal communication skills
• Excellent interpersonal and collaboration skills
• Excellent attention to detail
• Strong organizational skills and ability to manage multiple priorities, shifting demands, and tight deadlines
• Candidates may be subject to skills and knowledge testing
• Candidates advancing to the next step must complete a mandatory criminal record check; other background checks may apply
• English and French language skills: reading, speaking, and writing
• All employees must adhere to the Code of Conduct as a condition of employment

Demonstrates expertise in designing and executing market research projects, utilizing qualitative and quantitative methodologies to derive actionable insights. Proficient in data analysis and presentation, with strong communication skills to convey findings effectively to stakeholders.

• Market Research Project Management
• Survey Design and Execution
• Data Analysis Using SPSS
• Qualitative and Quantitative Research Methodologies
• Technical Proficiency with Qualtrics

• Survey Design
• Data Analysis
• Statistical Software
• Report Creation
• Presentation Development
• Questionnaire Design
• Data Collection Monitoring
• Advanced Microsoft Excel
• Google Looker
• Power BI

• Exceptional Written Communication
• Verbal Communication
• Interpersonal Skills
• Collaboration Skills
• Attention to Detail

• Canadian Media Landscape
• Public Opinion Studies
• Social Science Research
• Market Research
• Communications
• Media Studies

• Qualtrics
• Sparq
• Alchemer
• Survey Monkey
• SPSS
• Q
• R
• Stata
• SAS
• Microsoft Power Point