Senior Analyst, Audience Research – English Services

Design, manage, and execute research projects supporting CBC English Services’ strategic goals

Collaborate with internal stakeholders to identify research needs and develop customized research projects aligned with business objectives

Design questionnaires and script surveys

Manage sample deployment and oversee project logistics

Work with external sample providers and troubleshoot data collection issues

Monitor data collection

Analyze survey data using statistical software

Present results in clear tabular or graphic formats

Transform complex datasets into clear, compelling insights

Develop and deliver presentations, reports, and dashboards highlighting findings and actionable recommendations

Present research findings to stakeholders and contribute to discussions about strategic and decision-making implications

Requirements

Academic and professional training in social science research

Strong background in qualitative and quantitative research methodologies

At least 2 years of hands‑on experience in market research, survey design and execution, and data analysis

Post‑secondary degree in Communications, Social Sciences, Media Studies, or a related field

Minimum of a B.A. required; an M.A. preferred

Deep understanding of the Canadian media landscape, particularly CBC’s role within it

Significant experience designing and executing market research projects

Strong grasp of current research methodologies

Ability to critically evaluate research methods and interpret public opinion studies for journalistic reporting

Expertise in survey and questionnaire design, especially in media and audience research

Technical proficiency with Qualtrics, Sparq, Alchemer, or Survey Monkey

Strong working knowledge of SPSS, Q, R, Stata, or SAS

Competency creating reports and presentations of survey research data

Advanced proficiency with Microsoft Excel and PowerPoint or Google Sheets and Slides

Experience with Google Looker or Power BI is a strong asset

Exceptional written and verbal communication skills

Excellent interpersonal and collaboration skills

Excellent attention to detail

Strong organizational skills and ability to manage multiple priorities, shifting demands, and tight deadlines

Candidates may be subject to skills and knowledge testing

Candidates advancing to the next step must complete a mandatory criminal record check; other background checks may apply

English and French language skills: reading, speaking, and writing

All employees must adhere to the Code of Conduct as a condition of employment

Core Competencies
Demonstrates expertise in designing and executing market research projects, utilizing qualitative and quantitative methodologies to derive actionable insights. Proficient in data analysis and presentation, with strong communication skills to convey findings effectively to stakeholders.

Highest-signal resume keywords

Market Research Project Management

Survey Design and Execution

Data Analysis Using SPSS

Qualitative and Quantitative Research Methodologies

Technical Proficiency with Qualtrics

ATS Optimization Keywords
Hard Skills

Survey Design

Data Analysis

Statistical Software

Report Creation

Presentation Development

Questionnaire Design

Data Collection Monitoring

Advanced Microsoft Excel

Google Looker

Power BI

Soft Skills

Exceptional Written Communication

Verbal Communication

Interpersonal Skills

Collaboration Skills

Attention to Detail

Industry Keywords

Canadian Media Landscape

Public Opinion Studies

Social Science Research

Market Research

Communications

Media Studies

Tools & Technologies

Qualtrics

Sparq

Alchemer

Survey Monkey

SPSS

Q

R

Stata

SAS

Microsoft Power Point

#J-18808-Ljbffr