Sr Manager Consumer Insights

Pay Range: $120,000 - $150,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance;
Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

The Senior Manager, Consumer Insights is the champion of the customer and is responsible for delivering fact-based, actionable insights that inform strategic and tactical decision-making across The Home Depot Canada. This role leads a centralized insights function and a small team, leveraging qualitative and quantitative research methodologies to provide meaningful recommendations that influence business strategy, customer experience, marketing effectiveness, and growth opportunities.

The incumbent partners closely with cross-functional leaders across Marketing, Merchandising, eCommerce, Supply Chain, Public Relations, and other business functions to develop a deep understanding of customers, competitors, and industry trends.

• Lead the development and execution of customer research initiatives that generate actionable business insights.
• Leverage qualitative and quantitative methodologies to support customer segmentation, acquisition, loyalty, satisfaction, and category insights.
• Design, conduct, and oversee first-party research projects, including questionnaires, moderation, analysis, and reporting.
• Support innovation and strategic decision-making through concept testing, new product evaluations, and customer-focused research.
• Develop insights that influence long-term growth strategies and business priorities.

• Build strong partnerships across Marketing, Merchandising, eCommerce, Supply Chain, Public Relations, Legal, Learning, and other business functions.
• Provide thought leadership and customer-focused perspectives to support key business decisions.
• Communicate customer, market, and competitive insights to leaders and stakeholders across the organization.
• Partner with leaders to drive data-informed and customer-centered decision-making.
• Collaborate with U.S. counterparts to share knowledge, leverage resources, and align best practices.

• Lead, coach, and develop a high-performing Consumer Insights team.
• Foster a culture of collaboration, continuous learning, and professional growth.
• Contribute positively to the broader Marketing team through leadership, mentoring, and cross-functional collaboration.

• Manage the annual and monthly Consumer Insights budget, ensuring effective allocation of resources and investments.
• Select, onboard, manage, and evaluate external research agencies and vendor partners.
• Ensure the appropriate research methodologies, tools, and partners are utilized to deliver business value.

• Strategic Thinking
• Customer-Centric Mindset
• Business Acumen
• People Leadership
• Relationship Building
• Influencing and Collaboration
• Critical Thinking
• Decision Making
• Innovation
• Communication and Storytelling

• Consumer and Market Research
• Quantitative and Qualitative Research Methodologies
• Customer Segmentation and Analytics
• Survey Design and Research Execution
• Data Analysis and Insight Development
• Strategic Planning
• Stakeholder Management
• Presentation and Communication Skills
• Vendor Management
• Budget Management
• Data Visualization and Reporting

• Reports to the Senior Director, Marketing & Insights
• Direct Reports:
  Analyst and Senior Analysts

• Occasional travel as required to support business initiatives and stakeholder engagement.

• Primarily office-based work requiring prolonged periods of computer use and participation in virtual and in-person meetings.

• Onsite 5 days per week

• Office environment with frequent collaboration across cross-functional corporate teams.

• Relevant undergraduate degree, MBA, or equivalent post-secondary education.

• 7+ years of progressive experience in consumer insights, market research, customer analytics, or related fields on either the client or supplier side.
• Expertise in qualitative and quantitative research methodologies, analytics, and data synthesis.
• Retail industry experience considered an asset.

• Experience leading, coaching, and developing a team in a research, insights, analytics, or related…