SR MANAGER CONSUMER INSIGHTS at The Home Depot in Toronto, ONM3C 4H9 Job Description
Pay Range: $120,000 - $150,000
At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance;
Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.
Position Overview
The Senior Manager, Consumer Insights is the champion of the customer and is responsible for delivering fact-based, actionable insights that inform strategic and tactical decision-making across The Home Depot Canada. This role leads a centralized insights function and a small team, leveraging qualitative and quantitative research methodologies to provide meaningful recommendations that influence business strategy, customer experience, marketing effectiveness, and growth opportunities.
The incumbent partners closely with cross-functional leaders across Marketing, Merchandising, eCommerce, Supply Chain, Public Relations, and other business functions to develop a deep understanding of customers, competitors, and industry trends.
Key Responsibilities
Consumer Insights Strategy & Research
- Lead the development and execution of customer research initiatives that generate actionable business insights.
- Leverage qualitative and quantitative methodologies to support customer segmentation, acquisition, loyalty, satisfaction, and category insights.
- Design, conduct, and oversee first-party research projects, including questionnaires, moderation, analysis, and reporting.
- Support innovation and strategic decision-making through concept testing, new product evaluations, and customer-focused research.
- Develop insights that influence long-term growth strategies and business priorities.
Business Partnership & Stakeholder Management
- Build strong partnerships across Marketing, Merchandising, eCommerce, Supply Chain, Public Relations, Legal, Learning, and other business functions.
- Provide thought leadership and customer-focused perspectives to support key business decisions.
- Communicate customer, market, and competitive insights to leaders and stakeholders across the organization.
- Partner with leaders to drive data-informed and customer-centered decision-making.
- Collaborate with U.S. counterparts to share knowledge, leverage resources, and align best practices.
- Lead, coach, and develop a high-performing Consumer Insights team.
- Foster a culture of collaboration, continuous learning, and professional growth.
- Contribute positively to the broader Marketing team through leadership, mentoring, and cross-functional collaboration.
- Manage the annual and monthly Consumer Insights budget, ensuring effective allocation of resources and investments.
- Select, onboard, manage, and evaluate external research agencies and vendor partners.
- Ensure the appropriate research methodologies, tools, and partners are utilized to deliver business value.
- Strategic Thinking
- Customer-Centric Mindset
- Business Acumen
- Relationship Building
- Influencing and Collaboration
- Critical Thinking
- Decision Making
- Communication and Storytelling
Skills
- Consumer and Market Research
- Quantitative and Qualitative Research Methodologies
- Customer Segmentation and Analytics
- Survey Design and Research Execution
- Data…
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