Consumer Insights Manager, Consumer Trends and Sentiments

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered  team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

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What you’ll be doing  The CI&I Team’s mandate is to keep our finger on the pulse of consumer sentiment and behaviours in an ever‑changing, dynamic Canadian market to help inform strategies across various lines of business including product development, brand, communications, etc. As the Consumer Sentiment and Trends Manager at CIBC, you will primarily be responsible for leading our Canadian Polling Program and annual Ambitions Index study, including scoping, questionnaire design as well as internal and external reporting.

In this capacity, you will act as a key research contact and go‑to resource for our PR and Communications Team and other business partners, both on time sensitive requests, as well as day to day business. The ideal candidate will proactively bring Canadian consumer sentiment across the enterprise with clear insights illustrating how the current climate impacts specific lines of business as well as the overall enterprise.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1‑3 days per week on‑site, while other days will be remote.
How you’ll succeed  Ability to provide an integrated and objective perspective of the marketplace and customer needs, behaviour and attitudes; synthesizing insights, information and market intelligence from many different primary, syndicated, and secondary research sources will be instrumental to your success ject Management – You have strong project management and analytical skills with a strong ability to navigate ambiguity while maintaining deadlines and upholding the quality of the research.
Creativity & Business Acumen – You require creativity, innovation and lateral thinking in research expertise and business interpretation. You possess depth and breadth of research knowledge, specifically as it relates to primary market research, as well as a good understanding of business dynamics, and preferably knowledge of the financial services industry.
Relationship Management – You have strong relationship management skills, including communications, persuading, and influencing skills sufficient to effectively manage key stakeholders, build long‑term relationships and shape the development of business strategy.
Who you are  You can demonstrate experience in highly developed knowledge of market research principles and applications (qualitative and quantitative), including statistical techniques and applications, with at least 3‑5 years of practical and relevant job experience, especially in leading end to end research project management.
You are curious and keep your finger on the pulse of current events. In an ever‑changing dynamic environment, you are keenly aware of what is happening in the political and socioeconomic sphere with an understanding of how this impacts both Canadians and our business.
You are a self‑starter. You don’t shy away from ambiguity but rather get excited by the challenge to explore and learn new things on your own.
You are fluent in Microsoft Office (Word, PowerPoint, Excel), especially skilled in creating visually engaging presentations in PowerPoint.
You give meaning to data and are a strong storyteller. You enjoy investigating complex problems and making sense of information.…