Retail Marketing Manager

Toronto, ON, Canada

Posted Wednesday, February 4, 2026 at 5:00 AM | Expires Saturday, April 4, 2026 at 3:59 AM

Reporting to the Senior Manager, Retail Activations & Experience, the Manager, Retail Marketing is responsible for developing and executing retail marketing strategies that drive traffic, increase sales conversion, and build consumer loyalty across Lindt Chocolate Shops. This role supports profitable growth through strategic planning, in-store activation, regional marketing programs, advertising execution, and consumer insights.

Develop and execute the national retail marketing promotional calendar aligned with retail merchandising and brand strategies

Create store-type specific marketing plans that drive traffic, conversion, and profitable growth

Lead in-store consumer activations including visual merchandising, window displays, signage programs, and secondary packaging execution

Partner with Marketing Communications to plan and deliver retail-specific activations and premium in-store experiences

Collaborate with Retail Merchandising and Store Operations to identify opportunities and address in-store execution challenges

Develop and execute regional marketing campaigns aligned with store portfolio strategy and priority locations

Partner with mall management companies to increase awareness and traffic to Lindt retail locations

Lead briefing and management of agency partners to execute national and regional campaigns

Activate retail advertising programs that align with overarching brand messaging and international guidelines

Analyze retail performance, promotional effectiveness, and consumer insights to inform strategy and optimization

Lead ongoing business reviews including financial performance, promotional results, and market trends

Manage retail marketing budgets and maximize return on investment across marketing initiatives

Support performance development and coaching of the Retail Marketing Coordinator

Build strong cross-functional partnerships across Retail Operations, Brand Marketing, Finance, Logistics, and Retail Development

Minimum 6 years of progressive marketing experience within CPG and/or retail environments

Minimum 2 years of experience in a manager or people leadership role

Bachelor’s degree in Marketing, Business Administration, or related field required

MBA considered an asset

Strong experience in retail marketing activations, media planning, and integrated campaign execution

Advanced proficiency in Microsoft Excel, PowerPoint, and Office applications

Strong analytical, conceptual, and strategic thinking skills

Excellent written and verbal communication skills

Strong presentation, negotiation, and stakeholder management capabilities

Proven ability to manage multiple projects in a fast-paced environment

Experience working within cross-functional and matrix organizations

Entrepreneurial mindset with strong accountability and results orientation

Ability to work independently while collaborating effectively across teams

Join our winning culture and become part of our team of passionate and dynamic individuals in our journey to become the leader in the Canadian chocolate market. Our environment characterizes personal commitment, drive, initiative and entrepreneurial spirit, working together as one team to reach outstanding results. We encourage, recognize and reward innovation, personal initiative, leadership and accountability throughout the organization. We are recognized as a Great Place to Work so come and grow your career with us, it’s a pretty sweet deal.

To learn more about our winning culture, visit  and follow us on Linked In

The standard hiring range for this role is $93-$117K CAD per annum with a 15% performance-based bonus. The final agreement upon salary may vary based on market location and factors such as job-related knowledge, skills and experience.

We offer a competitive rewards package for our employees as well as a growth-oriented work environment. This includes not only the opportunity to sample our premium chocolate products but the following:

• Health and Dental Plan
• Retirement Savings Plan
• Employee Assistance Program
• Wellness Program

We thank all those who have applied, however, only selected candidates will be contacted.

Lindt is committed to providing accommodations for people with disabilities. Accommodations are available upon request. Please contact our Human Resources department for more information.