Director, Marketing Strategy, Retail

Position: Director, Growth
We welcome interested candidates based in either the Greater Vancouver Area or Greater Toronto Area.

Overview
At Saje Natural Wellness, we're nature's original farmacy, blending the superpower of plants so you can remedy real life, naturally. And like nature, we're continually growing! As we continue to build our team, we're seeking talented people to join us: in our stores, support offices, and distribution centres. We are a purpose-driven, people-first organization where collaboration, innovation and entrepreneurial mindsets thrive.

We look for individuals who have drive and warmth, agility and passion, and keep customer experience at the centre of everything they do.

At Saje, you’ll connect with a dynamic community and make a positive impact. Join our team and grow your career, alongside the most talented, hard working, and kind-hearted people out there.

The impact you'll make:

What you'll do:
Retention, Loyalty & Lifecycle Growth

Direct the customer retention and lifecycle marketing strategy across email, SMS, loyalty, and reactivation.

Design and optimize personalized customer journeys and automated flows based on customer behavior, engagement, purchase history, and lifecycle stage.

Lead loyalty and membership strategy, including program structure, customer segmentation, rewards, retention campaigns, and engagement initiatives.

Develop strategies to increase repeat purchase rate, purchase frequency, customer engagement, and overall customer lifetime value (LTV).

Build win-back and churn-reduction programs that improve long‑term customer retention.

Partner with Customer Experience and Retail teams to ensure a seamless post-purchase and omnichannel customer experience.

Create retention-focused testing roadmaps across offers, messaging, timing, personalization, and channel mix.

Paid Acquisition & Performance Growth

Oversee omnichannel paid acquisition strategy across Meta, Google, You Tube, affiliates, performance influencer, retail media, and emerging channels.

Balance efficient customer acquisition with long‑term customer quality and profitability.

Optimize CAC, ROAS, MER, contribution margin, and LTV:

CAC performance metrics.

Partner with Creative teams to continuously improve performance content, messaging, and conversion-driving creative.

Develop audience, segmentation, and remarketing strategies that improve acquisition and retention outcomes together.

Omnichannel Growth & Retail Integration

Lead integrated growth strategies across ecommerce, retail stores, and other customer touchpoints.

Partner with Retail leadership to drive store traffic, omnichannel engagement, and connected customer experiences.

Build strategies that connect digital customer data with in‑store behavior to improve personalization and retention.

Identify opportunities to improve customer acquisition and loyalty through retail experiences, local marketing, and omnichannel campaigns.

Growth Strategy, Analytics & Optimization

Own growth forecasting, reporting, KPI management, and customer cohort analysis.

Establish testing and experimentation frameworks across acquisition, retention, and conversion funnels.

Analyze customer behavior and lifecycle performance to uncover growth opportunities and retention risks.

Partner with Data teams to improve customer segmentation, attribution, CRM infrastructure, and personalization capabilities.

Develop scalable systems and processes that support long‑term growth and operational excellence.

Leadership & Cross-Functional Collaboration

Lead and mentor a high‑performing growth and lifecycle marketing team.

Foster a culture of experimentation, accountability, customer‑centric thinking, and continuous optimization.

Collaborate cross‑functionally with Brand, Ecommerce, Product, Retail, Analytics, and Creative teams to align growth initiatives with broader business objectives.

We'd love to hear from you if you have:

7–10+ years of experience in growth marketing, lifecycle marketing, CRM, loyalty, or omnichannel customer growth roles.

Proven track record driving retention, repeat purchase behavior, loyalty engagement, and customer lifetime value growth for DTC and wholesale businesses.

Deep expertise in lifecycle…