Cross-Functional Strategy Manager

Lead the merchandising direction for TELUS as a Senior Strategy Manager. Focus on integrated campaigns that resonate with local markets and enhance retail experiences.

This senior strategy role emphasizes cross-functional leadership and effective campaign integration. You will advance the merchandising strategy in collaboration with GTM Marketing, Product teams, and Channel Sales. By synthesizing various business unit priorities, you will ensure a relevant in-store narrative and impactful customer engagement strategies.

Key Responsibilities:

• Own and implement retail merchandising strategies

• Lead cross-team collaboration for campaign execution

• Adapt national strategies for local market relevance

• Evaluate campaign success through retail store visits

• Unify business leaders with a proactive customer journey roadmap

Requirements:

• 7+ years in retail merchandising or marketing strategy

• Proven complexity synthesis into unified messaging

• Strong leadership collaboration with various disciplines

• Deep understanding of retail customer experiences

• Excellent influencing and communication skills

Drive impactful strategy at TELUS, enhancing customer journeys and retail effectiveness through innovative merchandising.
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