Business Development Director

Posted Tuesday 30 December 2025 at 05:00

Citron is a people first organization. Which is to say, our strength comes from our teams of professionally-trained and Citron Certified Technicians. Citron Hygiene is first and foremost a service business specializing in hygiene, sanitation and disinfection services for washrooms and common areas that meet the needs of commercial establishments and property managers. At Citron Hygiene, we have created a fun, inclusive, collaborative, and team-oriented culture.

All departments work together to achieve company goals, with camaraderie and respect. We are completely committed to fostering a great culture because we value our internal talent and work hard on maintaining an environment that provides opportunity to those who seek it out.

Business Development Director is responsible for leading the strategy and executing the plan in a specific vertical market and/or geographical area to prospect identified targets and/or verticals for new revenue/new logo’s. The Business Development Director focuses on up market targets.

The Business Development Director represents the entire range of Citron services, consumables, and equipment to these assigned prospects while managing the customer accounts for a defined amount of time, up to 12 months, to retain business and penetrate at a site level and portfolio wide.

The Business Development Director works together, with the Strategic Account Manager, Account Manager, Directors of Sales and Operations, and other company resources to manage the day-to-day prospecting efforts and business relationships and ensure Citron’s strong footprint and leadership within the vertical market.

The Business Development Director is an integral part of the selling organization and is looked upon as a sales expert, therefore collaboration within the selling team and participation in various training initiatives will be part of the role.

Activity and revenue expectations are set monthly and reported through Citron CRM tool,  (SFDC) Dashboards and monthly reports.

• Present, promote and sell Citron Hygiene products and services to large and strategic prospects (new revenue/logo’s)
• Manage existing client relationships for a defined amount of time using the Citron sales process and defined pricing and policies of Citron, grow and retain the portfolio revenue in line with company expectations.
• Use Salesforce CRM and other company defined IT systems to effectively manage pipelines, report activity, track sales, send contracts to clients, book appointments and communicate both internally and externally in a professional manner.
• Works together with the Head of North American Sales, Directors of Sales and Operations, and other company resources to manage the day-to-day business relationship and ensure Citron’s strong footprint and leadership within the vertical market.
• Attend internal meetings and training fully prepared with relevant customer data on market opportunities, promoting a positive and professional sales attitude in the office and on calls to ensure the high standards are required by Citron for customer service, hygiene, and environmental consciousness are maintained.
• Carry out market research and maintain knowledgeable about the hygiene market in the defined territory, including awareness of competitor activity and new legislation, sharing with your team members and sales leadership teams as appropriate.

• 5+ years of a proven track record within a national/major account environment of driving revenue growth through new logo acquisitions.
• Must hold a valid Driving Licence and travel locally to attend meetings.
• Education equivalent to a bachelor’s degree in commerce and/or business studies preferred, or the equivalent in related work experience.
• Industry relevant sales experience is preferred but not essential.

• Ability to demonstrate the use of advanced sales skills especially but not limited to – listening, questioning, summarising, providing, negotiating, closing, and handling customer concerns.
• Strong at building relationships, account…