Director of Digital

Since 2013, Mine & Yours has been leading Canada’s luxury resale movement. We’re a recognized destination for buying and selling authentic pre‑owned luxury goods, serving a loyal in‑store and online community of fashion lovers worldwide.

Our vision is to create a fashion community that values luxury, quality, and sustainability. By extending the life of luxury pieces, we help reduce fashion waste while making high‑end fashion more accessible. What sets us apart is our highly curated collections and inspiring, welcoming boutiques where every visit brings the excitement of discovering something new.

We’re looking for a Director of Digital to join Mine & Yours on a 15-month contract. This role will own the strategy, growth and commercial performance of our online business, with direct accountability for driving e‑commerce revenue, sales and overall digital growth.

You’ll lead the e‑commerce team and oversee the Shopify Plus storefront, digital merchandising, site experience, inventory flow, product publishing, analytics and e‑commerce technology. You’ll use data, customer insights and emerging trends to identify opportunities to increase sales, improve conversion and elevate the online shopping experience.

This is a senior, hands‑on role that combines commercial strategy with digital and operational execution, with a strong focus on growing revenue, optimizing the customer journey, building scalable processes and technology, and delivering a best‑in‑class luxury resale experience online.

• Own the e‑commerce strategy and digital sales plan, with direct accountability for revenue growth, sales performance and achieving commercial targets.
• Lead, coach and develop the multi-location e‑commerce team, establishing clear sales KPIs, priorities and accountability.
• Partner with senior leadership on revenue targets, forecasting, budgets and strategies to drive online sales and business growth.

• Own e‑commerce sales performance, forecasting and reporting across revenue, conversion, AOV, traffic, orders, sell‑through, returns and inventory.
• Identify opportunities to increase online sales through merchandising, pricing, promotions, product availability, customer experience and conversion optimization.
• Use data and customer insights to understand sales performance, identify gaps and drive actionable strategies to improve conversion, AOV and overall revenue.

• Own the Shopify Plus storefront, digital merchandising and end‑to‑end online customer experience, with a strong focus on driving sales and conversion.
• Continuously optimise the website to improve product discovery, conversion, AOV and customer engagement across the shopping journey.
• Ensure the website consistently meets Mine & Yours’ luxury brand standards while proactively identifying and recommending new ideas, trends, technologies and best practices to elevate the digital experience.

• Own end‑to‑end e‑commerce operations and inventory flow from intake through studio, product publishing and fulfillment, with a focus on maximising speed‑to‑site and sales opportunities.
• Optimise inventory availability, product publishing, workflows and productivity across Toronto and Vancouver to ensure product is available online quickly and efficiently.
• Continuously improve processes and SOPs to increase speed, scalability, efficiency and revenue potential.

• Collaborate cross‑functionally to identify and execute opportunities that drive online sales, revenue and customer growth.
• Lead e‑commerce initiatives and manage key agencies, vendors and external partners that support digital growth and performance.
• Ensure initiatives…