Sales Development Representative

Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.

Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

We're welcoming equally driven individuals who are excited about creating something big!

The go-to-market team sits at the centre of Forma.ai's growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operation.

As a Sales Development Representative, you'll help create new opportunities and build pipeline for Forma.ai. You'll work closely with Sales and Marketing to identify the right prospects, engage decision-makers, and turn interest into qualified sales opportunities.

• Research target accounts and identify key stakeholders across Sales, Revenue Operations, HR, and Finance
• Execute personalized outbound outreach across email, phone, Linked In, and other channels
• Test and iterate on messaging, sequences, and outreach tactics to improve engagement and conversion
• Qualify prospects to understand their priorities, challenges, and potential fit for Forma.ai
• Book qualified meetings and create new pipeline for our Account Executives
• Use CRM and sales engagement tools to manage activity, track engagement, and stay organized
• Partner closely with Account Executives on target accounts, messaging, and outreach
• Follow up with inbound leads, event attendees, and prospects engaged through marketing programs
• Work with Marketing to turn account engagement and intent signals into targeted outreach

• 3+ years of experience in business development, enterprise BD, or strategic pipeline generation in B2B SaaS
• Proven success engaging, qualifying, and generating sales opportunities
• Experience talking to senior leaders at large organizations
• Experience with high ACV deals and long sales cycles
• Expertise in account-based strategies and highly personalized outreach
• Experience scaling outreach and leveraging automation while maintaining a high-quality touch
• Strong collaboration skills; experience working closely with GTM leadership
• Comfort using CRM, analytics, and engagement tools to manage and measure top-of-funnel activities
• Excellent relationship-building, communication, and executive presence

• This position is for an existing vacancy

Meaningful compensation. In addition to your base salary, you'll join our employee stock ownership plan to further recognize your contributions to Forma.ai's success.

Healthcare coverage. We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program.

Learning and development. Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend.

Growth. You'll have a huge opportunity to build a career for yourself and gain the type of experience you're looking for, whether that’s as an individual contributor or as a people leader.

• Work well, together. We're real. We have kids and pets. Mortgages and student loans. We're in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
• Be precise. Be relentless. We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
• Love our…