Sr. Manager, Key Accounts – Commercial Planning

AMOREPACIFIC Group is a pioneering Korean beauty company with a rich history dating back to 1945. Headquartered in Seoul, we proudly operate over 30 brands across beauty, personal care, and healthcare. Guided by our mission — "We make A MORE beautiful world" — we’ve taken each step with purpose, believing that our work contributes to a brighter, more beautiful future.

Our dream is rooted in the belief that the world becomes more beautiful when every individual's unique beauty shines. This belief fuels our journey and inspires everything we do.

To bring this vision to life, we are committed to five core principles:

• Customer First
• Be the 1st and the Best
• Collaborate with an Open Mind
• Respect Differences
• Act with Integrity

At AMOREPACIFIC, every member of our team carries a deep sense of pride and responsibility, knowing that together, we are shaping a more beautiful world.

The Senior Manager, Key Accounts – Commercial Planning is responsible for driving sustainable growth across key retail accounts by combining strategic account management with strong commercial planning, sales forecasting, and business analysis.

This role will serve as a key connection between our retail partners and internal teams, translating brand strategies and business objectives into actionable account plans. The Key Account Manager will own account performance, sell-in planning, forecasting, promotional planning, new product launches, and ongoing business reviews while identifying opportunities to accelerate sell-through and improve inventory productivity.

Working closely with Sales, Marketing, Demand Planning, Supply Chain, Finance, and Field Sales, this role will ensure that commercial decisions are supported by strong data, disciplined planning, and effective execution.

Reporting directly to the General Manager, the Senior Manager will play a key role in strengthening commercial planning processes, improving forecast accuracy, and delivering profitable growth across the company's retail portfolio.

Responsibilities include, but are not limited to:

• Develop and execute annual and seasonal strategic commercial plans for assigned key retail partners.
• Serve as the primary commercial point of contact for retail partners on net sales/retail sales forecasting, inventory management, purchase order negotiations and OTB optimization.
• Build and maintain strong relationships with retail buyers, category managers, merchandise planners, and other key decision-makers.
• Lead commercial negotiations with retail partners to align sales targets, OTB commitments, inventory levels, and growth expectations.
• Own account-level sales performance, ensuring the achievement of annual and monthly revenue, growth, and profitability targets.
• Proactively identify and quantify business opportunities, performance gaps, and potential risks, providing timely recommendations and corrective actions.
• Collaborate closely with Brand teams to align retailer-specific commercial plans with overall brand objectives, product launches, and promotional strategies.
• Lead the annual commercial planning process, establishing sell-in targets by retailer and brand in alignment with company objectives.
• Negotiate and optimize retailer OTB commitments based on inventory levels, anticipated consumer demand, and agreed growth expectations.
• Develop and manage monthly sell-in forecasts by retailer and brand, incorporating sell-through trends, on-hand inventory, retailer forecasts, promotional activities, and business priorities.
• Monitor actual sales against targets and forecasts and proactively develop recovery plans when performance is below expectations.
• Identify potential sales opportunities, inventory risks, and supply constraints and communicate them…