GTM Growth Lead

Validere is the enterprise intelligence platform for the energy industry. Our all-in-one platform empowers energy companies to make smarter decisions by streamlining operations with integrated data, automation, and predictive insights.

Over 50 of the world’s leading energy companies rely on Validere’s technology and multidisciplinary experts to improve their operations and navigate complex compliance requirements with clarity and ease. The company has offices in Toronto and Calgary.

Validere is hiring a GTM Growth Lead to create more high-quality opportunities for our enterprise Sales team and build better ways to pursue them.

This is a senior individual contributor role. You will find promising growth opportunities, design ways to pursue them, personally get the first version into market, give Sales a usable motion, measure what happens, and repeat what works.

This role is focused on enterprise accounts and Sales opportunities rather than high-volume lead generation. Success is measured by the quality of conversations, opportunities, and pipeline created.

We're looking for someone who finds opportunities we haven't told them to find.

You might notice the same problem coming up across several Sales conversations, develop a campaign hypothesis around it, build the target audience and initial messaging, create or repurpose the content needed to support the motion, launch it with Sales, and determine whether the signal is strong enough to scale.

This isn't a role for someone who stops at strategy or hands execution to someone else. The first version should be something you can launch, not a plan for other people to pick up.

You'll have access to Hub Spot, Apollo, and modern automation and AI tools to help execute and scale your work. We expect you to be comfortable working directly in the tools, but this is not simply a marketing operations or Rev Ops role.

• Look across accounts, audiences, existing relationships, events, market signals, and emerging themes for commercial opportunities Sales is not already pursuing.

• Use GTM, campaign, account, and Sales data to identify patterns, gaps, and opportunities worth investigating.

• Guide which conferences, associations, round tables, and other industry events are worth the investment, based on the target accounts, buyers, themes, and commercial opportunities they bring together.

• Build targeted pre- and post-event motions that help Sales know who to meet, why to engage them, and how to turn event conversations and insights into follow-up opportunities.

• Identify new stakeholders, business units, use cases, or reasons to engage inside enterprise relationships we already have.

• When the same pattern shows up across Sales conversations, events, data, or accounts, bring it forward as something to test.

• Turn an opportunity into a clear hypothesis: who it is for, why now, what we will say, and what Sales will do when someone engages.

• Build target audiences and lead-generation motions, write the initial outbound or campaign, and identify the content, offer, or proof needed to give Sales a reason to engage.

• Work with Marketing to develop or repurpose the content, landing pages, customer proof, and other materials needed to get a motion in-market.

• Personally launch the first version with Sales and iterate from real responses.

An experiment should be ready to run, not a slide describing something we could try.

• Turn what works into a practical play: who to pursue, why now, what to say, what content or proof to use, and what to do next.

• Put the play into practice with Sales and improve it based on real conversations.

• Decide what success…