Partner Specialist - Apple

The Apple Partner Specialist is responsible for driving Apple sales growth across CDW Canada by supporting Account Managers, building partner and customer relationships, and serving as a subject matter expert on Apple's commercial, education, and enterprise solutions. This role combines presales support, partner engagement, sales enablement, marketing collaboration, and business development activities to increase Apple market share and deliver exceptional customer outcomes.

The successful candidate will work closely with Apple, CDW sales teams, services teams, and partner management leadership to identify opportunities, accelerate pipeline, and help customers realize the value of Apple devices, lifecycle solutions, deployment services, and ecosystem integrations.

• Drive Apple revenue growth through proactive engagement with CDW Account Managers and customers.
• Identify, qualify, and support opportunities involving Apple hardware, software, accessories, and services.
• Provide presales consultation and solution guidance for Apple opportunities.
• Review quotes, configurations, and orders to ensure accuracy and maximize customer outcomes.
• Identify cross-sell and attach opportunities across Apple Care, deployment, lifecycle, financing, and professional services.
• Collaborate with sales teams to build and execute account and territory growth plans.

• Serve as the primary Apple product and solution expert for assigned sales teams.
• Maintain deep knowledge of Apple's commercial and education portfolios, device management solutions, security capabilities, and ecosystem integrations.
• Support customer presentations, executive briefings, workshops, and discovery sessions.
• Stay current on Apple product launches, programs, channel initiatives, and competitive positioning.
• Translate Apple technology capabilities into business and customer outcomes.

• Educate and coach Account Managers on Apple products, programs, resources, and sales motions.
• Deliver training sessions, sales enablement activities, and field communications.
• Develop tools, content, and best practices that improve sales productivity and self-sufficiency.
• Promote adoption of Apple-focused sales strategies and solution plays.

• Build and maintain strong relationships with Apple channel and partner teams.
• Collaborate on joint business planning, campaigns, events, and growth initiatives.
• Support Apple-funded programs, incentives, promotions, and partner investments.
• Represent CDW at partner events, conferences, webinars, and customer engagements.

• Partner with marketing teams to execute campaigns that generate Apple demand and pipeline.
• Support customer-facing events, workshops, executive briefings, and partner-led activities.
• Assist with internal marketing initiatives designed to increase Apple awareness and sales performance.
• Promote customer success stories and referenceable outcomes.

• Maintain accurate opportunity tracking, activity reporting, and pipeline visibility.
• Monitor sales performance and identify trends, risks, and growth opportunities.
• Obtain and maintain relevant Apple certifications and training requirements.
• Participate in ongoing professional development and industry learning.

• Postsecondary degree in Business, Marketing, Technology, or a related field, or equivalent experience.
• 2+ years of experience in technology sales, business development, channel sales, partner management, or presales.
• Strong understanding of IT infrastructure, endpoint devices, workplace technology, or mobility solutions.
• Excellent presentation, communication, and relationship-building skills.
• Ability to influence and collaborate across multiple teams and stakeholders.
• Strong organizational, analytical, and problem-solving abilities.
• Proficiency with Microsoft 365 and CRM tools.

• Experience selling or supporting Apple solutions.
• Experience working within the IT channel, distribution, reseller, or vendor ecosystem.
• Knowledge of Apple Business Manager, Mobile Device Management (MDM), Apple Care, deployment, and lifecycle solutions.
• Experience delivering customer presentations and executive discussions.
• Apple certifications or related technology certifications.
• Experience supporting education, commercial, healthcare, public sector, or enterprise customers.