Sales Director

Reports to:

VP, Business Development & Marketing
Direct Reports:
National Business Development Manager (BDM) Team
Travel:
Regular travel across Canada
Lead the Team. Own the Results. Drive Growth.
At iFinance, we're looking for a results-driven sales leader who thrives on accountability, performance, and continuous improvement.
As our Sales Director, you will lead a national team of Business Development Managers, driving revenue growth, partner acquisition, and sales excellence across Canada. This is not a role for someone who is satisfied maintaining relationships and protecting the status quo. We're looking for a leader who can analyze performance, make difficult decisions when necessary, coach teams to higher levels of achievement, and build a culture where results matter.
You'll have the opportunity to shape the structure of the sales organization, influence company strategy, and play a critical role in the growth of one of Canada's leading consumer lending organizations.

• Lead, coach, and develop a national team of Business Development Managers.
• Establish clear sales targets aligned with company revenue and growth objectives.
• Conduct weekly 1:1 meetings, pipeline reviews, and performance discussions.
• Hold team members accountable for achieving sales, partner acquisition, and activity targets.
• Identify performance gaps quickly and implement corrective action plans.
• Recognize and develop top performers while addressing underperformance decisively.
• Build a high-performance culture focused on execution, accountability, and continuous improvement.

• Evaluate territory alignment, partner portfolios, and sales coverage models.
• Redesign territories and team structures when business conditions require it.
• Assess field versus inside sales coverage and optimize resource allocation.
• Partner with Human Resources to recruit, interview, and onboard high-performing BDMs.
• Develop succession plans and future sales leaders within the organization.
• Ensure new hires ramp up quickly and successfully.

• Own the national sales dashboard and performance reporting process.
• Track and analyze key performance indicators by:
• Individual BDM
• Territory
• Product line
• Partner segment
• Industry vertical
• Translate data into actionable strategies and recommendations.
• Develop accurate sales forecasts and provide variance analysis to senior leadership.
• Drive CRM adoption, reporting accuracy, and sales process discipline.
• Partner with IT and Marketing to improve reporting automation and business intelligence.

• Drive acquisition of new provider partners and expand existing relationships.
• Reactivate dormant accounts and uncover new growth opportunities.
• Conduct field visits, joint sales calls, and coaching sessions with BDMs.
• Traveling 25% of the time across the country or regionally.
• Support key partner negotiations, escalations, and strategic growth initiatives.
• Ensure consistent execution of sales strategies across all regions.

• Collaborate with Marketing to improve lead generation, campaigns, and sales enablement tools.
• Work closely with Credit, Operations, and Client Relations teams to improve the partner experience.
• Provide market intelligence on competitors, industry trends, and customer needs.
• Ensure all sales activities comply with applicable regulations and company policies.

• Bachelor's degree in Business Administration, Sales, Marketing, Finance, or a related field.
• Minimum 5 years of progressive sales experience including 2 years in a leadership role.
• Proven experience managing a geographically dispersed sales team.
• Demonstrated success achieving aggressive revenue…