Manager, Partnerships

MRG Live is part of The MRG Group - Canada's largest independent concert promoter and live entertainment venue operator. We produce over 1000 events annually across 9 owned and operated venues and have produced concerts hosted in clubs and arenas across North America, Europe, and Asia-Pacific. Our diverse portfolio includes leading hospitality brands, experiential venues like Par-Tee Putt and Par-Tee Pong, as well as Admit One, North America's fastest-growing multi-product ticketing platform.

We are at the forefront of the experience economy, producing innovative festivals, concerts, and community events - and working with some of the most recognizable brands in the country to bring them to life.

Reporting to the Director, Head of Partnerships & Group Sales, the Manager, Partnerships will play a key role in managing and growing MRG's portfolio of brand partners.

This role will lead the day-to-day management of assigned accounts, oversee partnership execution across MRG's venues, festivals, hospitality properties and live events, and ensure all contractual commitments are delivered successfully.

Working closely with the Sales & Development Manager, this role will also support new business development, proposal creation, renewals, and account growth, while acting as a senior internal resource across the Partnerships team.

• Lead sales conversations and business development for non-festival partnership opportunities across MRG's venues, hospitality businesses, ticketing, media, tours, and live entertainment properties.
• Work alongside the Director, Head of Partnerships & Group Sales on major national, multi-property, and category-level partnership opportunities.
• Build and manage a pipeline of prospective partners outside the festival portfolio, from initial outreach through proposal, negotiation, and close.
• Act as the primary day-day relationship lead for assigned national and year-round partners. '
• Oversee partner performance across active agreements, ensuring deliverables, timelines, commercial commitments, and activation standards are met.
• Lead partner onboarding, renewal planning, account growth, and cross-property expansion opportunities.
• Work closely with the Sales & Development Manager to ensure strong alignment between festival partnerships and broader MRG relationship opportunities.
• Support the Sales & Development Manager on complex festival sponsor execution, partner servicing, and activation delivery where additional senior oversight is required.
• Review major festival sponsorship programs from a partner-performance perspective, helping identify renewal, upsell, and cross-divisional opportunities.
• Coordinate with Marketing, Operations, Hospitality, Ticketing, Finance, Media, Production, and Events to ensure partnership commitments are effectively delivered.
• Lead or support post-campaign reporting, partner recaps, and performance reviews for major accounts.
• Maintain visibility into partnership pipeline, contracted revenue, renewal status, partner performance, and account growth opportunities.
• Support proposal development, agreements, pricing, and commercial structure for significant partnership opportunities.

• Experience:
  
  5+ years of experience in sponsor ships, brand partnerships, experiential marketing, account management, media, sports, live entertainment, or hospitality.
• Account Management:
  Demonstrated experience managing significant brand or agency relationships and delivering complex sponsorship programs.
• Commercial Acumen:
  Strong understanding of sponsorship sales, renewals, account growth, and partner value.
• Project Management:
  Proven ability to manage multiple partnerships, timelines, stakeholders, and deliverables simultaneously.
• Communication:
  Stro…