Job Description & How to Apply Below
Creators of Home Tester Club - the world’s largest digital community of shoppers delivering social proof content
The Role
We are seeking an experienced and passionate Lead Software Engineer to join our growing team in Toronto. This hybrid role will see you at the forefront of designing, developing, and delivering robust software solutions, while also guiding and mentoring a talented team of engineers.
You will play a critical role in shaping our technical direction, ensuring high-quality code, and fostering a culture of continuous improvement and innovation.
This is a new vacancy.
The Brand Power Company
The Brand Power Company pioneered Third-Party endorsement advertising and has been the absolute global leader in educational ad content for 35+ years. Working with the world’s biggest CPG and OTC brands, our platforms, including Brand Power, Medifacts and Experts Review, have driven phenomenal sales growth for the world’s largest tier-one marketers across all media touchpoints from TV, digital/social to our latest innovation, Augmented Reality at Point of Sale.
True to our origins of providing maximum time and cost efficiencies, and measurable ROI, we also run the world’s largest e-community of shoppers. is the only global partner delivering ratings & reviews, user-generated content, insights, word-of-mouth, research, and compellingly authentic rich video content for brands worldwide.
We’re all about expert testimony and peer-to-peer endorsement that can say more about a brand than a brand could ever say about itself. And the only measure of our success is the sales success of our clients.
As big fans of authenticity – not just in the solutions we provide, but in the people we welcome to our team – we’re looking for a genuine team player who shares our love for collaborating, creating, and celebrating awesome results for our clients.
Responsibilities
Lead, mentor, and inspire a team of software engineers, fostering a collaborative and high-performing environment.
Drive the technical design, development, and implementation of scalable, high-performance software solutions using .NET Core, React
JS, React Native, and Microsoft SQL Server.
Actively contribute to hands‑on coding, code reviews, and ensuring adherence to best practices, coding standards, and architectural guidelines.
Explore and integrate AI / LLM capabilities where they create meaningful value.
Collaborate closely with product owners, architects, and other stakeholders to translate business requirements into technical specifications and deliver impactful features.
Champion software architecture principles, design patterns, and maintain a strong focus on system reliability, security, and performance.
Troubleshoot complex technical issues and provide expert guidance to the team.
Contribute to the technical roadmap and strategic planning for our software products.
Promote a culture of continuous learning, knowledge sharing, and technical excellence within the team.
Participate in the recruitment and onboarding of new engineering talent.
Required Qualifications
Bachelor's degree in Computer Science, Engineering, or a related field, or equivalent practical experience.
7+ years of professional experience in software development.
1-2 years of experience in leading and mentoring a team of software engineers.
Experience using AI powered development tools such as Git Hub Copilot.
Extensive hands‑on experience with Microsoft SQL Server, including complex query optimization, database design, and performance tuning.
Proven experience developing and deploying robust .NET Core Web APIs.
Deep understanding and practical experience with RESTful API design principles and various configurations.
Strong proficiency in React
JS for building modern, responsive front‑end applications.
Solid grasp of software architecture principles, design patterns, and best practices.
Practical experience with containerization technologies (e.g., Docker, Kubernetes) for .NET applications.
Exceptional communication (written and verbal) and analytical skills, with the ability to articulate complex technical…
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