Product Lead - FishWorld & Multi-Platform Expansion

Big Viking Games is a live service game studio focused on operating and scaling enduring virtual worlds. We run profitable, long-life portfolio games with disciplined live operations, data-driven decision making, and a relentless focus on player experience and monetization performance. We’re also an AI-first studio. We believe the future of live ops is agentic, automated, and intelligent, and we’re actively building that future.

Fish World is a multi-million dollar live service game with an extremely loyal, passionate player community that has stuck with the product for years. It’s profitable, it has proven economics, and it has a fanbase that most games would dream of. Now we’re ready to build Fish World 2.0.

We’re looking for a Product Lead to run this business and take it to the next level. This is a P&L ownership role. You will be directly responsible for the financial performance of the entire product: revenue, costs, margin, growth.

Your first mandate is driving revenue and running live operations at a high level. Your second is defining the ambitious product vision that expands what Fish World is, who it reaches, and where it lives: mobile, desktop, web, and beyond. You’ll do this with a small, high-leverage team, which means you’ll need to be exceptionally AI-first in how you work. We don’t mean “comfortable using ChatGPT.”

We mean building agents, automating live ops workflows, and using AI to do the work of a team three times your size. You’ll partner directly with senior leadership to push the boundaries of what AI-first live operations looks like in practice.

This role is part product owner, part general manager, part AI operator. If you’re the kind of person who gets excited about taking something that already works, running it like a business, and using AI to make it dramatically bigger, this is the role.

P&L Ownership & Business Performance:

• Full P&L responsibility for Fish World. Revenue, costs, margin, growth: it’s yours
• Forecast and manage financial performance against targets
• Make tradeoff decisions like a business owner: where to invest, where to cut, where to bet
• Report on product performance to senior leadership with clarity and accountability

Revenue & Monetization:

• Own and improve key metrics including ARPDAU, conversion rate, retention, and LTV
• Design and optimize in‑game offers, bundles, pricing strategies, and promotions
• Balance short‑term monetization with long‑term player trust and retention
• Protect and grow revenue while the product evolves underneath it

Live Operations:

• Operate a high‑frequency live operations calendar
• Plan and execute events, promotions, and content releases
• Continuously iterate based on player behavior and product performance
• Maintain the cadence and quality that Fish World’s loyal community expects

AI‑First Execution:

• Build and deploy AI agents to automate live ops workflows, content scheduling, player segmentation, offer optimization, and other repeatable processes
• Use AI tools aggressively across every part of your work: analysis, content creation, experimentation design, player communication, reporting
• Partner with senior leadership to define and advance BVG’s approach to AI‑first live operations
• Continuously identify opportunities where AI can replace manual work, accelerate decisions, or unlock capabilities a small team couldn’t otherwise have
• This isn’t a nice‑to‑have. With a small team, your ability to multiply output through AI is how the math works

Product Vision & Fish World 2.0:

• Define and own the product roadmap for the next generation of Fish World
• Bring ambitious ideas for how the game evolves: new features, new audiences, new platforms
• Expand Fish World to mobile, desktop, and additional web/social surfaces as part of the 2.0 vision
• Build the go‑to‑market approach for reaching new players without alienating the existing community

Experimentation & Product Optimization:

• Design hypothesis‑driven A/B tests
• Use cohort analysis, retention analysis, and behavioral data to identify opportunities
• Translate insights into measurable improvements in revenue and engagement
• Test new product concepts and features with data, not just instinct

First‑Principles…