Director, Generative Engine Optimization; GEO

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance‑led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

Pay at Intact is about much more than just salary.

• Flexible work arrangements and a hybrid work model
• Possibility to purchase up to 5 extra days off per year
• Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
• Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)

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Based on the base salary, with a potential payout of up to double the target (subject to personal and company performance): 20%

As part of our commitment to Win As A Team, we share our success with employees through our annual bonus plan and Employee Share Purchase Plan (ESPP) – with Intact matching 50% of your net shares.

Our pension offerings provide flexibility and long‑term security for our employees beyond their careers. We are one of the few companies offering the opportunity to receive guaranteed income for life via our defined benefit pension plan.

Salary for the candidate will be determined taking into consideration a number of factors including experience, skills, qualifications, anticipated contribution to role, internal equity, etc. The salary range presented above is based on a 35‑hour workweek and would represent a majority of different candidate profiles. However, we encourage candidates who may fall outside of this range to apply as well.

We’re looking for a Director, Generative Engine Optimization (GEO) to join our growing team!

Challenging the status quo takes creativity, passion, focus, and resilience. It’s where you do your best work. If you’re the kind of leader who has built high‑performing marketing, distribution and partnerships teams, and you’re ready to push beyond rankings into how a brand is represented, perceived, and trusted to shape responses in AI ecosystems, you’ll feel at home here.

We’re hiring a Director, Generative Engine Optimization (GEO) to shape and scale how our brands are seen, cited, and preferred across generative search, AI assistants, and emerging discovery channels. You’ll define the GEO and AI content development and distribution strategy, architect the operating model, and lead a high‑impact team to deliver measurable gains in visibility, favourability, and performance, anchored to where decisions now happen: the new consumer discovery landscape.

In practice, you’ll evolve our technical and structured content foundations, build meaningful distribution and partnership channels, architect the data and experimentation framework, and build a scalable AI‑enabled content engine with quality and brand safety. You’ll lead integrated go‑to‑market for AI‑first discovery and the GEO function, setting direction, aligning cross‑functional teams, and tying share‑of‑answer and assistant citations to business outcomes. If you’re driven to innovate with rigor and impact, we’d like to meet you.

• Define and lead the GEO function
  • Set the long‑term vision and roadmap to maximize brand and product representation in generative search results and AI assistants.
  • Build key pillars of content development, syndication and distribution, integration across key pillars such as earned media, partnerships, technical GEO, community, and testimonials/customer reviews sentiment.
  • Establish the operating model across the organization and governance to drive cross‑functional integration and delivery.
• Develop and oversee integrated go‑to‑market strategies for AI‑first discovery
  • Translate strategy into an actionable roadmap that integrates GEO, content distribution, partnerships, schema/structure, and channel management/leadership.
  • P…