Who we are
CV Labs is the product and growth studio inside Canada Visa, Canada's immigration engine. Our ecosystem reaches 1.5 million visitors a month, runs the country's largest immigration peer community, and sits on a licensed law firm that has practised since 1976.
We're building an AI-native law firm. Software handles the repetitive work behind the scenes, and a small group of exceptional people hold the trust and the judgment.
The problemDemand grew faster than what our existing system could handle. A team of salespeople and BDRs now sell across several service units: citizenship, inadmissibility, work permit, and our core immigration practice. Each unit's team built its own way to capture, route and follow up with leads. Some of it is excellent. Some of it lives in one person's head, in a smart view nobody else can find, or in a workflow with no owner.
We want one person to own the revenue system end to end. You’ll audit what we have, decide what stays, and rebuild the rest so that the service units can be operated without any friction and new units can be launched simply by plugging into the existing system.
What you'll doYou'll own the revenue system across every CV Labs service unit, from the first form fill to the signed retainer to referrals. You'll start by auditing what we have, then build the workflows, agents and tools our salespeople use every day. You'll ship with Claude Code, Cursor or whatever tool fits the job, and you'll keep owning each build after it goes live.
Fix the foundation (your first 90 days)
Audit every unit's funnel from ad click to signed retainer across our tech stack. In your first month, you'll hand us a map of what runs, what's broken and what nobody owns, with a ranked list of action items.
Audit and improve the attribution model by working closely with our AI engineer. When a lawyer signs a retainer, anyone on the team should be able to trace it to the ad, article or referral that contributed to the won client.
Set one standard for statuses, pipelines, custom fields and smart views across units, and retire the workflows nobody owns. You’ll also keep our communication setup healthy: rep domains, mailbox authentication, SMS, dialers, and deliverability.
Build the system reps work in
Design routing and speed-to-lead across units: which rep gets which lead, how fast they reach out, and what happens when nobody picks it up.
Build follow-up plays that react to what a lead does. An email bounces, and the lead gets a text. A consult no-shows, and the rep gets a rescue task with the history attached.
Build AI agents inside the rep's day: pre-call briefs from the lead's past communication, data written back to CRM based on the phone conversation, follow-up drafts a rep approves before sending, and CRM hygiene that runs overnight.
Keep it running and make it repeatable
Own a ranked backlog of agents, workflows and internal tools across units. You'll scope each build, ship a prototype in days, measure it, then keep it or kill it.
Set a success metric before you build: rep hours saved, speed-to-lead, show rate or retainers won. After launch, you own evaluation, monitoring, cost per run and a fallback for when a model or an API fails.
Set the guardrails a law firm needs. Anything a client reads runs on copy a lawyer approved, no automation gives legal advice, and client data stays in approved systems with the right access.
When Canada Visa opens a new service unit, you'll stand up its pipeline, routing and reporting from a template you built.
You'll pair with one of our AI engineers, who specializes in data. They own the data layer (e.g., the warehouse). You own the revenue system on top of it: the CRM, workflows, routing, rep-facing tools, agents, and the…
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