Sales & Events Coordinator

About Sweat And Tonic

Sweat, recover, connect:
Sweat and Tonic (S&T) brings the best of boutique fitness and wellness under one roof. S&T is Toronto's leading boutique fitness and wellness hub, offering the widest collection of group fitness classes in Canada. From complimentary full-service amenities and an unparalleled range of yoga, Pilates, HIIT, indoor cycling, HYROX, and Lagree Mega former classes powered by top‑line fitness equipment, custom‑programmed lighting, immersive projection screens and state‑of‑the‑art sound systems, to premium spa, recovery and high‑tech biohacking amenities – every aspect of S&T has been designed to deliver a best‑in‑class experience with a hospitality approach.

With premium spa facilities, café, and bar offerings, members can recharge, recover, and reignite. Tonic House, the multi‑functional lounge, workspace and event venue, inspires collaboration and innovation. Since opening in 2019, S&T has innovated and expanded state‑of‑the‑art classes across multiple channels:
In‑studio, Sweat in the Park, Sweat Live, Sweat on Demand, and Sweat on the Roof – a one‑of‑a‑kind, outdoor rooftop fitness studio in the heart of downtown Toronto. In spring 2023, S&T opened its first international sister location, Silver Springs, a boutique yoga and Pilates oasis in the heart of Los Angeles, and opened its second location in Toronto at The Well in December 2023.

S&T expanded the brand in June 2025 with a new concept studio, Reformd – the world’s largest‑capacity Lagree studio, and will be bringing a fourth location in Toronto’s prestigious Yorkville neighbourhood in 2026. S&T was the recipient of the 2023 Mariana Tek Lasting Community Award, 2023 Class Pass Best Studio Award, and the Mariana Tek Best of Boutique Fitness Awards for 2024 and 2025, recognizing the highest studio attendance and commitment to innovation and excellence.

We’re looking for a driven and highly‑organized Partnerships & Events Associate to help bring Sweat and Tonic’s private events and brand experiences to life. This full‑time role supports the planning and execution of private classes, wellness events, and brand activations that drive revenue and deepen community engagement. You’ll manage everything from corporate conferences onsite, brand activations, internal socials, and member‑facing experiences.

Revenue‑driving programs include corporate memberships, private/semi‑private bookings, venue rentals and brand partnerships. You’ll liaise directly with clients, vendors, and internal teams to bring events to life while maintaining the highest brand standards and exceptional guest experiences. The role requires strong communication, multi‑tasking, and relationship management skills, as well as the ability to thrive in a fast‑paced, high‑touch environment.

This is an in‑person role, based in Toronto. Successful candidates must be able to travel between all S&T locations.

• Support planning and logistics for all event formats, including but not limited to private classes, on‑site and off‑site activations, private bookings and parties, community events, and internal socials at all locations
• Manage the team inbox including inbound leads and inquiries, provide quotes, schedule meetings, and lead tours through to execution of events
• Coordinate execution of all events and activations, including on‑site support, signage set‑up, brand materials, and vendor coordination, as well as coordinating additional staff for events as needed
• Act as a point‑of‑contact for clients from onboarding through event execution, delivering exceptional and seamless premium experiences to the highest brand standards
• Maintain event calendars, CRM pipelines, and follow‑ups, ensuring communication and documentation are consistently updated in Hubspot.
• Provide ongoing administrative support for the corporate membership program, including but not limited to tracking enrollment, eligibility, and regular audits
• Collaborate cross‑functionally with all departments including Marketing, Food & Beverage, Fitness, Tonic Spa, and Operations teams to execute flawless events
• Own client communications and follow‑ups for…