Paid Media Operations Specialist

Definity Financial Corporation is seeking a Paid Media Operations Specialist based in hybrid Toronto, Ontario. This full-time role focuses on maintaining high standards in campaign execution and data accuracy.

In this specialist position, you will manage operations across various paid media channels, ensuring campaigns launch correctly and run efficiently. Ideal candidates have 3-6 years of experience in the field and a strong skill set in data management and campaign workflows. You'll collaborate with diverse teams, driving process improvements for effective media strategies.

Key Responsibilities:

• Direct day-to-day operations of paid digital media campaigns

• Keep accurate execution calendars and performance trackers

• Apply UTM standards and ensure naming conventions

• Track GA4 events and assess campaign success

• Generate and distribute detailed performance dashboards

Requirements:

• 3-6 years of experience in ad operations or similar roles

• Knowledge of paid search, social, and programmatic campaigns

• Experience with Google Ads and reporting tools

• Strong communication and collaboration abilities

• Experience managing large media budgets preferred

Excel in campaign operations and drive impactful media initiatives as a Paid Media Operations Specialist at Definity.
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