Principal Business Lead, HondaLink & AcuraLink

Principal Business Lead, Honda Link & Acura Link

Legal Entity: American Honda Motor Co., Inc.

Business Unit: Customer Experience

Department: Digital and Data Business Planning

Division: Digital Services Development & Op

Work Location: Torrance - Main Campus Location

Shift: 1st

Workstyle: Remote Eligible up to 20%

Career Level: 5

Job Grade: Exempt-4

Salary Range: $ - $

Drive the strategic vision, development, and successful launch of innovative digital products and services (such as Honda Link & Acura Link) that elevate the company’s position in the digital mobility space. This role champions creativity and business growth in subscription‑based offerings, ensuring every initiative aligns with the organization’s brand values and long‑term goals for digital transformation and ecosystem leadership.

• Embodying, analyzing, and predicting the customer base for Connected Services
• Define and execute business strategies for Honda Link and Acura Link, including market analysis, go‑to‑market planning, and competitive positioning
• Develop business proposals for executive approval and ensure alignment with corporate objectives
• Monitor & act on shifts in industry trends, customer needs, and competitive offerings to maintain leadership in connected services

• Ownership over major initiatives and experiences as a Product Lead within Connected Services such as Acura Link and Honda Link.
• Lead and own cross‑functional collaboration with multiple departments (onshore and offshore) to ensure that solutions are innovative, business coherent, and customer centric
• Create and lead comprehensive business proposals that require cross‑functional requirements and input for executive approval
• Help lead clear Business Requirement Documents (BRDs) and ensure seamless integration with all systems that are owned within Honda locally and internationally
• Balance and support telematics and digital initiatives between both the US and Global office

• Optimize pricing models and profitability while ensuring customer satisfaction
• Create simulations and monitor financial aspects of connected initiatives, including revenue streams from digital services across multiple platforms
• Analyze KPIs related to profitability and adjust strategies accordingly

• Foster collaboration and create new relations with IT, engineering, design, development, and other teams to ensure seamless delivery
• Identify and remediate process gaps between cross‑functional groups on products

• Identify potential partners and collaborators for advancing Honda Link and Acura Link strategies
• Negotiate business agreements with partner(s)
• Leverage partnerships to enhance Honda’s competitive edge in North America

• Bachelor’s degree is required, ideally with a major in Business Administration, Marketing, Economics, Engineering, or related field or equivalent work experience MBA preferred
• Eight to ten years of experience in a business development, strategic partnerships, consulting, or product marketing role(s)
• Eight plus years of experience in high‑tech subscription or service‑based products in a B2C or B2B environment, including strategic planning, ideation, and go‑to‑market planning. This includes automotive, connected car, software, media and/or Internet of Things (IoT)
• Eight plus years of experience evaluating and analyzing data and analytics, specifically for recurring, subscription‑based revenue to with attention to detail and data‑driven decisions
• Problem Solving:
  Ability to thrive in ambiguous environments and work at strategic and tactic levels simultaneously
• Self‑Driven:
  Ability to work independently and respond rapidly in a fast‑changing environment
• Results Oriented:
  High level of attention to detail while maintaining vision of the larger business objectives and meet company goals
• Bias For Action:
  Strong sense of product / domain ownership and bias for action
• Financial Literacy:
  Interpret financial data, evaluate ROI, and make informed decisions
• Negotiation
  
  Skills:
  
  Negotia…