Director, Mobile​/Web Engineering; Digital Experience

Overview

THE ROLE: Herbalife's Chief of Mobile Engineering directs the global front-end engineering strategy for mobile and web experiences. This role is responsible for the end-to-end delivery of distributor/customer-facing applications—from mobile app development and web UI engineering to performance optimization and global release management. The successful candidate will drive the engineering execution for Herbalife’s digital growth, supporting 95+ global markets in a B2B2C model.

Collaborate with Product, Build, Architecture, and Security teams to compose efficient digital experiences.

• Lead Herbalife’s global mobile engineering organization, including native (iOS, Android) and cross-platform (Flutter/React Native) app development.
• Lead all aspects of web front-end engineering, focusing on reusable components, UI frameworks, and adaptable build across desktop and mobile web.
• Define and execute the front-end engineering roadmap, focusing on speed, scalability, accessibility, and user experience excellence.
• Make key technology and architecture decisions for mobile and web, balancing performance, cost, scalability, and maintainability.
• Own the mobile app release process, including App Store and Play Store management, telemetry, crash monitoring, and lifecycle updates.
• Implement and optimize CI/CD pipelines, Dev Sec Ops  practices, and agile delivery models for rapid iteration and secure deployments.
• Measure and improve performance KPIs, including Core Web Vitals, crash rates, session analytics, and DORA metrics.
• Collaborate with Product and Design to translate customer needs into intuitive, responsive, and accessible digital experiences.
• Drive integration with enterprise systems such as headless CMS, analytics platforms, personalization engines, and identity providers.
• Foster a culture of technical excellence, innovation, and continuous improvement within the global engineering team.
• Ensure compliance with accessibility standards (WCAG), security protocols, and international regulations (GDPR, CCPA).
• Promote the use of GenAI and Agentic AI technologies, like LLM-based assistants, autonomous agents for support and commerce, and AI-generated content.

The Digital Technology team is driving Herbalife’s transformation into a best-in-class digital commerce and engagement platform for distributors and their customers. This team operates across 95+ countries and is passionate about delivering modern, intuitive, and performant mobile and web experiences. You’ll be part of a collaborative, global organization that values execution, innovation, and customer‑centric delivery.

• Lead and mentor a globally distributed engineering team across the U.S., India, and Mexico.
• Drive coaching, career development, and technical mentorship for front-end and mobile engineers.
• Set goals, manage performance, and guide technical execution at both strategic and tactical levels.

• 10+ years of technology experience, with at least 5 years leading mobile and/or front-end engineering teams in global B2C or B2B2C environments.
• Proven success in delivering customer-facing mobile and web applications at scale, including App Store/Play Store release management.
• Deep technical expertise in React, Flutter, Native iOS/Android, Type Script, Graph
  
  QL, REST APIs, and modern front-end architectures.
• Proficient knowledge of CI/CD pipelines, Dev Sec Ops  principles, feature flagging, monitoring for system failures, and tools for system visibility.
• Experience integrating with enterprise services: CMS, personalization engines, analytics, and authentication providers.
• Proven experience in coordinating engineering teams across multiple regions, encouraging teamwork and maintaining high technical standards.
• Knowledge of UX principles, accessibility (WCAG), responsive design, and cross‑platform consistency.
• Strong decision‑making capabilities in build vs. buy evaluations and technology stack selection.
• Experience with trial technologies, tailored solutions, and API‑first content management platforms (e.g., Contentful, Adobe AEM).
• Understanding…