Director, Mobile​/Web Engineering; Digital Experience

Position: Director, Mobile/Web Engineering (Digital Experience)
Overview

THE ROLE:

Herbalife's Chief of Mobile Engineering directs the global front‑end engineering strategy for mobile and web experiences. This role is responsible for the end‑to‑end delivery of distributor/customer‑facing applications—from mobile app development and web UI engineering to performance optimization and global release management. The successful candidate will drive the engineering execution for Herbalife’s digital growth, supporting 95+ global markets in a B2B2C model.

Collaborate with Product, Build, Architecture, and Security teams to compose efficient digital experiences.

HOW YOU WOULD CONTRIBUTE:

• Lead Herbalife’s global mobile engineering organization, including native (iOS, Android) and cross‑platform (Flutter/React Native) app development.

• Lead all aspects of web front‑end engineering, focusing on reusable components, UI frameworks, and adaptable build across desktop and mobile web.

• Define and execute the front‑end engineering roadmap, focusing on speed, scalability, accessibility, and user experience excellence.

• Make key technology and architecture decisions for mobile and web, balancing performance, cost, scalability, and maintainability.

• Own the mobile app release process, including App Store and Play Store management, telemetry, crash monitoring, and lifecycle updates.

• Implement and optimize CI/CD pipelines, Dev Sec Ops  practices, and agile delivery models for rapid iteration and secure deployments.

• Measure and improve performance KPIs, including Core Web Vitals, crash rates, session analytics, and DORA metrics.

• Collaborate with Product and Design to translate customer needs into intuitive, responsive, and accessible digital experiences.

• Drive integration with enterprise systems such as headless CMS, analytics platforms, personalization engines, and identity providers.

• Foster a culture of technical excellence, innovation, and continuous improvement within the global engineering team.

• Ensure compliance with accessibility standards (WCAG), security protocols, and international regulations (GDPR, CCPA).

• Promote the use of GenAI and Agentic AI technologies, like LLM‑based assistants, autonomous agents for support and commerce, and AI‑generated content.

WHAT’S SPECIAL ABOUT THE TEAM:

The Digital Technology team is driving Herbalife’s transformation into a best‑in‑class digital commerce and engagement platform for distributors and their customers. This team operates across 95+ countries and is passionate about delivering modern, intuitive, and performant mobile and web experiences. You’ll be part of a collaborative, global organization that values execution, innovation, and customer‑centric delivery.

SUPERVISORY RESPONSIBILITIES:

• Lead and mentor a globally distributed engineering team across the U.S., India, and Mexico.

• Drive coaching, career development, and technical mentorship for front‑end and mobile engineers.

• Set goals, manage performance, and guide technical execution at both strategic and tactical levels.

Qualifications

SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:

• 10+ years of technology experience, with at least 5 years leading mobile and/or front‑end engineering teams in global B2C or B2B2C environments.

• Proven success in delivering customer‑facing mobile and web applications at scale, including App Store/Play Store release management.

• Deep technical expertise in React, Flutter, Native iOS/Android, Type Script, Graph

QL, REST APIs, and modern front‑end architectures.

• Proficient knowledge of CI/CD pipelines, Dev Sec Ops  principles, feature flagging, monitoring for system failures, and tools for system visibility.

• Experience integrating with enterprise services: CMS, personalization engines, analytics, and authentication providers.

• Proven experience in coordinating engineering teams across multiple regions, encouraging teamwork and maintaining high technical standards.

• Knowledge of UX principles, accessibility (WCAG), responsive design, and cross‑platform consistency.

• Strong decision‑making capabilities in build vs. buy evaluations and technology stack selection.

• Experience with trial technologies, tailored solutions, and API‑first content…