Social Media & Affiliate Growth Specialist

We're Hiring:
Social Media & Affiliate Coordinator

Location:
Torrance, CA

Company:
Pelican Products, Inc.

Who We Are

At Pelican, we engineer products that stand up to the world’s toughest conditions—because the people who rely on us do too. For nearly 50 years, we’ve been a trusted partner for military personnel, first responders, outdoor adventurers, and innovators who push the limits.

With a global presence that includes 11 offices, 4 manufacturing facilities, and 4 custom case centers, we create high-performance protective solutions that ensure our customers can focus on what matters most. Whether it’s transporting critical medical supplies, securing mission-essential equipment, or keeping expedition gear safe, Pelican products are Built to Protect to Equip for the Mission.

At Pelican, your work has a real-world impact. You’ll be part of a team driven by innovation, craftsmanship, and the shared belief that when the mission is critical, failure isn’t an option. If you’re ready to build something that makes a difference, be part of a team that protects what matters most.

What You'll Do:

Pelican Products is looking for aSocial Media & Affiliate Coordinator to grow our digital community and support our influencer, creator, and affiliate programs. You’ll engage with our social audiences, build creator relationships, coordinate partnerships, and use social insights and performance data to help strengthen the Pelican brand.

• Manage day-to-day community engagement across Pelican’s social media channels, including comments, messages, mentions, and other audience interactions.
• Respond to general brand and product questions while directing customer service needs to the appropriate internal teams.
• Engage with user-generated content, brand mentions, creators, and relevant online conversations to strengthen community engagement and brand awareness.
• Conduct social listening across the Pelican brand, competitors, product categories, and relevant digital trends.
• Track and report social media performance, including engagement, reach, sentiment, audience behavior, and emerging trends.
• Analyze social performance and translate data into actionable insights that can help improve content and marketing strategies.
• Identify potential creators and influencers whose audiences and content align with Pelican’s brand and marketing objectives.
• Conduct creator outreach and support the evaluation, onboarding, and ongoing coordination of influencer relationships.
• Coordinate product gifting, creator campaigns, product requests, and fulfillment logistics.
• Maintain accurate creator and influencer records, including contact information, partnership status, and performance metrics.
• Serve as a day-to-day contact for affiliate partners and coordinate communications, deliverables, product requests, and program activities.
• Identify and recruit prospective affiliate partners to help expand Pelican’s affiliate network.
• Monitor creator and affiliate performance and share relevant insights with internal Marketing teams.
• Identify emerging social trends, partnership opportunities, community feedback, and potential brand concerns.
• Partner with internal teams and external creators to maintain a consistent Pelican brand voice across social and partnership activities.

What We’re Looking For:

• 2–3 years of experience in social media, community management, influencer/creator marketing, affiliate marketing, or a related field.
• Strong working knowledge of major social platforms, including Instagram, Tik Tok, You Tube, Facebook, and X.
• Experience with social media reporting, analytics, and social listening tools such as Meltwater or similar platforms.
• Experience interpreting social performance data and identifying trends, opportunities, and actionable insights.
• Str…