Data and Insight Manager

Data and Insight Manager

Final date to receive applications: 27 February 2026

Department: Marketing

Employment Type: Permanent - Full Time

Location: Silverstone

Silverstone, the home of British motor sport, is seeking a strategic and forward‑thinking Data and Insight Manager to lead the development and delivery of its data, insight and analytics capability across a diverse and iconic portfolio.

This role offers the opportunity to shape and execute Silverstone’s data and insight strategy, enabling evidence‑based decision making aligned to ambitious commercial and strategic objectives. Working with senior stakeholders across the business, you will transform data into meaningful insight that drives audience growth, enhances customer experience, and supports Silverstone’s position as a global leader in motor sport, leisure and live events.

If you thrive on complex challenges, enjoy turning data into actionable insight, and want to work at one of the world’s most famous sporting venues, this is a unique opportunity.

Be at the forefront of promoting some of the most thrilling events in the world, including the legendary Formula 1 British Grand Prix, which attracts over 480,000 fans across four electrifying days. Oversee a calendar packed with over 40 high‑octane racing events and showcase Silverstone as the beating heart of motor sport excitement.

Take charge of Data and Insights for Silverstone’s incredible 52‑week leisure offering including driving on the famous circuit, behind‑the‑scenes tours, karting, race simulators, and retail experiences. Your vision will ensure Silverstone is a year‑round leisure destination and that every visitor leaves with memories to treasure.

Leverage Silverstone’s unique dual offering as a versatile conference and exhibition venue combined with the iconic backdrop of a Formula 1 circuit. Help businesses create exceptional events and bring their ideas to life in one of the UK’s most extraordinary settings.

Showcase exceptional hospitality options, Escapade Silverstone residences, restaurant & bar, and our luxury glamping site accommodating up to 350 tents during major events.

Silverstone is committed to safeguarding and promoting the welfare of children and adults at risk and expects all team members and volunteers to share this commitment. Background checks and DBS checks at the appropriate level will be obtained prior to employment commencing.

• Lead the adoption of self‑service analytics and the rollout of standardised audience, sales and marketing reporting across the organisation.
• Design, build and maintain dashboards and reports for executive leadership and stakeholders, ensuring timely access to clear, accurate and actionable insights.
• Deliver regular and ad‑hoc reporting and analysis to support decision‑making, performance tracking and post‑campaign evaluation.
• Analyse data to produce insights and recommendations aligned to commercial and strategic objectives, including fan behaviour, ticketing performance and revenue optimisation.

• Develop and manage Silverstone’s “always‑on” audience research programme, including post‑visit surveys.
• Project manage bespoke audience research initiatives, working with internal teams and external agencies to deliver projects on time and within budget.
• Support the development and implementation of audience segmentation frameworks in collaboration with the CRM Manager.

• Support the Marketing teams with data selections for CRM, paid social and other marketing activity to enable personalisation and maximum engagement.
• Support the growth of first‑party data through data acquisition.

• Ensure all data usage complies with GDPR and relevant data protection legislation, escalating risks or breaches where required.
• Establish and maintain robust data stewardship, access management, auditing and quality control processes to build organisational confidence in data integrity.

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