Commercial Partnerships Lead

Business:
Gassed On Track / Gassed Group

Salary: £35,000 to £45,000 base, depending on experience

OTE: £65,000 to £100,000+ based on performance

Location:

UK-based, flexible/hybrid, with travel for meetings, partner activations and events

Contract:

Full-time

Progression:
Pathway to Head of Commercial Partnerships

Build the commercial engine behind one of the UK’s most exciting Automotive and Motorsport culture events.

Gassed On Track is looking for a commercially driven Commercial Partnerships Lead to help grow sponsorship and brand partnership revenue across Gassed On Track and the wider Gassed Group platform.

This is a founding commercial hire, working directly with the Directors to shape the commercial strategy, build the partner pipeline, open new brand conversations, develop proposals, negotiate deals and help take Gassed On Track into its next stage of growth.

This is not a passive account management role. We are looking for someone who can create opportunities, sell confidently, think commercially and take ownership of a revenue target.

Gassed On Track is a fast-growing automotive and motor sport culture event hosted at Silverstone.

The event brings together live track action, high-performance cars, creators, motor sport displays, lifestyle brands, trade partners, hospitality, content, community and entertainment.

Our ambition is to build a next-generation automotive, motor sport and performance lifestyle festival that combines high-performance cars, live track action, gaming, aviation and genuine enthusiast audiences.

Following another successful event, we are now building towards Gassed On Track 2027 and beyond.

You will be responsible for helping grow sponsorship and partnership revenue materially beyond the current founder-led baseline.

The role will focus on identifying relevant brands, building a qualified pipeline, creating tailored proposals, selling sponsorship opportunities, negotiating deals, managing CRM and supporting long-term partner growth.

Alongside Gassed On Track, the role will also support future commercial partnership opportunities across the wider Gassed ecosystem, including content, community, commercial offers, year-round brand collaborations and future projects.

For the right person, this role has a clear pathway to becoming Head of Commercial Partnerships as the business scales.

Your role will include:

• Building and managing the sponsorship and partnership pipeline for Gassed On Track.
• Identifying and approaching relevant brands, agencies and commercial partners.
• Selling event partnerships, zone sponsor ships, headline activations, livestream packages, hospitality, content partnerships, trade upgrades and bespoke brand campaigns.
• Creating tailored proposals that connect brand objectives with audience engagement, content, activation and measurable value.
• Re-engaging existing partners and identifying renewal or upsell opportunities.
• Developing commercial categories such as tyre, insurance, detailing, finance, tools, energy drink, gaming, lifestyle and performance partners.
• Managing outreach, calls, pitch meetings, follow-ups, proposals, negotiation and handover into delivery.
• Maintaining a clear CRM, pipeline, revenue forecast and weekly commercial updates.
• Supporting post-event reporting, partner case studies and renewal proposals.

We are looking for someone with genuine commercial hunger and proven experience generating revenue through sponsor ships, partnerships or brand-led sales.

You may come from sport, live events, festivals, exhibitions, media, creator partnerships, experiential agencies, gaming, automotive, motor sport or lifestyle/consumer brand activations.

Automotive or motor sport experience is desirable, but not essential. Proven commercial ability is more important.

You should be confident speaking to brands, agencies and senior decision makers, and able to sell bespoke partnership opportunities rather than simply pushing fixed-rate inventory.

You should be comfortable using Hub Spot or a similar CRM system to manage leads, activity, pipeline stages, revenue forecasting and follow-ups.

Experienc…