SEO​/AEO & Web Strategy Manager

Overview

We are looking for an experienced, data‑driven professional to join the marketing team to help us continue scaling organic visibility in both traditional search engines (SEO) and emerging AI‑powered "answer engines" (AEO). In this role, you will develop and execute a comprehensive roadmap to drive qualified traffic and brand authority.

• Strategy Development:
  Own and evolve the organic search strategy across traditional SEO and AI‑powered discovery platforms, creating roadmaps and aligning search initiatives with overall business and product goals.
• AEO:
  Develop specific strategies to increase visibility across AI platforms using structured data (Schema.org markup), optimizing content for conversational queries, and formatting content for easy AI extraction.
• Technical SEO:
  Collaborate with product marketing, web development, security, and UX teams to implement best practices for site architecture, crawlability, indexation, Core Web Vitals, and mobile optimization. Conduct technical SEO audits, troubleshoot site health issues, and provide actionable recommendations. Execute continuous on‑page SEO audits and partner with content, product marketing, and growth marketing to implement improvements.
• Content Strategy:
  Lead keyword, intent, and entity analysis to partner with content teams in developing high‑impact, SEO/AEO‑optimized content that provides concise, direct answers to user questions. Continually conduct keyword research, perform content audits, and build and maintain a detailed content roadmap.
• Data Analysis & Reporting:
  Monitor performance using tools such as Google Analytics (GA4), Google Search Console, Ahrefs, or Semrush, translating data into actionable recommendations and KPIs for leadership. Optimize user journeys, A/B test landing pages, refine CTAs, and monitor overall SEO channel performance.
• Trend Awareness:
  Stay ahead of emerging trends in AI search behavior, algorithmic shifts, and evolving SERP features.
• Cross‑Functional
  
  Collaboration:
  
  Act as an SEO/AEO subject‑matter expert, educating and collaborating with marketing, brand/creative, product, and engineering teams to integrate best practices into development cycles and campaigns.
• Customer Service:
  Provide quality internal and external customer service around company values.
• Other duties as assigned.

• 4+ years of experience in SEO, content optimization, or technical marketing with a proven track record of driving measurable organic growth.
• B2B technology organization experience highly preferred.
• Web development experience preferred.
• Word Press experience is a plus.
• Technical proficiency: deep understanding of on‑page, off‑page, and technical SEO best practices, HTML, CSS, JavaScript, and web development principles.
• Content strategy: demonstrated understanding of how content drives discoverability and engagement.
• AEO familiarity: knowledge of emerging AI platforms such as Google AI, ChatGPT, and Perplexity, including schema‑driven content.
• Analytical skills: ability to analyze complex data sets and optimize performance through experimentation.
• Tools expertise: proficiency with Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog.
• Soft skills:
  
  excellent communication, project management, and collaboration.
• Self‑starter who can make proactive strategies a reality through cross‑functional programs.
• Passion for data with the ability to extract actionable insights.
• Excellent verbal, written, and interpersonal skills.
• Ability to prioritize and organize effectively.
• Ability to work on multiple projects simultaneously and both independently and with others.
• Ability to operate in a fast‑moving, team‑oriented environment with tight deadlines.
• Proficiency in using MS Office Suite and Windows‑based computer applications.

• Prior experience in the technology space, including cloud computing or the data center industry.

• Remote or Office environment.

TierPoint is committed to practices that promote pay equity and transparency. We provide a compensation range for roles that may be hired in locations with pay transparency law requirements. It’s important to note the pay range may be narrower than displayed, as various factors are used to determine the offered compensation package including skill set, level of experience, geographic locations, and other relevant factors (i.e., budgetary requirements).

Pay Range $83,000.00 - $