Assistant Director of Admissions - TU in Northeastern Maryland; TUNE

Job Description

Towson University (TU) has earned distinction as both a top 100 public university and one of the nation's great colleges to work for. Located north of Baltimore, TU currently enrolls over 20,000 students and is the second-largest university in the prestigious University System of Maryland. Towson University fosters a climate that is grounded in respect and supports the intellectual and personal growth of the entire university community.

Assistant Directors (ADs) of Admission serve a vital role as undergraduate student recruiters and evaluators, admissions counselors, project managers, and leaders within the Office of Admissions at Towson University. This AD supports undergraduate recruitment, pre-enrollment advising, and partnership development to achieve TU’s enrollment goals for the northeastern region of Maryland and for the Towson University in Northeastern Maryland (TUNE) campus specifically.

Based primarily at the TUNE campus, this position is responsible for engaging with and reviewing applications for all students from Harford and Cecil counties, providing comprehensive Admissions advising and support. Student served include applicants seeking to transfer to either campus, first-year freshmen applicants (including those in dual-enrollment programs), and other special cohorts and populations. The AD serves as the Admissions liaison between the TUNE and Towson campuses and teams to ensure successful enrollment coordination and student transition efforts.

The role travels regularly between the campuses for meetings, trainings, customer service and student meetings, events, and other in-person engagements.

As a member of the Undergraduate Recruitment Team, the selected individual will aid in the successful strategic planning and execution of the team’s collective goals. They will recruit, review, and enroll qualified students to TU and TUNE specifically while providing exceptional customer service to prospective students and their families & supporters. They will assist with various marketing activities and develop relationships with school counselors, community college advisors and partners, community supporters and Community-Based Organizations, TU alumni, and other external constituents.

Manage a recruitment territory, conducting in-person visits to high schools, college fairs, community events, and other related events pertaining to undergraduate student recruitment and enrollment. Conduct both in-person and virtual information sessions for prospective students and families, as well as individual appointments and meetings with students and their supporters.

Build and maintain relationships with stakeholders from institutional partners. Serve as the content matter expert on TUNE majors and pathways for students and partners.

In collaboration between University Admissions and TUNE staff, develop and execute recruitment goals and strategies to support undergraduate enrollment from Cecil and Harford counties. Collaborate across campuses to align territory management, messaging, and recruitment efforts.

Utilize Slate CRM data and knowledge of market trends to inform outreach, engagement, and yield strategies; execute targeted outreach campaigns and analyze data to inform recruitment and yield strategies. Develop a specific territory outreach plan to proactively connect with prospective and enrolling students.

Assist with marketing campaigns and personalized outreach via phone, email, text, notes, events, etc. Actively participate in open houses and other TU recruitment/yield events throughout the year. Contribute specifically to TUNE social media platforms and web pages.

Provide pre-enrollment advising to prospective students and their supporters, including guidance on admissions requirements, academic preparation, and the various program pathways.

Evaluate student applications for admission and scholarship awards to Towson University through a holistic review process.

Maintain knowledge of admissions requirements, curriculum pathways, and program transfer (articulation) agreements and ensure alignment between advising guidance and admissions policies.

Create and update academic sequence guides based on existing and revised program transfer (articulation) agreements for TUNE majors.

Counsel prospective, admitted, and enrolled students on admission and enrollment to TU, both to the TUNE and Towson campuses. Log and track student…