Marketing Manager

Job Title:

Marketing Manager

Pay: $75K-$90K

Job Type: Full Time, Hybrid (Fully on-Site during training period)

This role reports directly to the VP of Marketing and collaborates closely with the Marketing team, the Chief Marketing Officer, Operations, and the Leadership Team, while also supporting franchise owners. The Marketing Manager role is responsible for supporting brand growth and local marketing success for new franchise owners and across a franchise system. This role serves as a key liaison between the corporate marketing team and franchise owners, helping translate national marketing strategies into effective local execution.

The ideal candidate understands the balance between brand consistency and local market needs and thrives in a multi-unit, relationship-driven environment. This position requires a highly organized, service-oriented marketer who excels in account management and project management, has working knowledge across all major areas of marketing, and can confidently manage multiple franchisees, timelines, and priorities.

• Own and manage the end-to-end marketing onboarding program for new franchisees
• Serve as the primary marketing point of contact for new owners during launch and early growth
• Guide franchisees through required marketing milestones, deliverables, and timelines
• Train and educate franchisees on available marketing tools, programs, and resources Project & Program Management
• Manage multiple franchise locations opening marketing tasks simultaneously, each with unique timelines and market needs
• Coordinate internal teams, vendors, and partners to ensure marketing deliverables are completed on time
• Track tasks, deadlines, and approvals to ensure smooth execution and accountability
• Maintain clear documentation, workflows, and onboarding materials Marketing Strategy & Execution Support
• Support franchisees across all major areas of marketing, including digital marketing, local
  
  SEO, paid media, social media, referral marketing, PR, and community outreach
• Help franchisees understand and apply national marketing initiatives at the local level
• Ensure marketing recommendations align with brand strategy and business objectives Brand Management
• Ensure franchise compliance with brand standards, messaging, and visual identity
• Review and approve local marketing materials as needed
• Help franchisees understand how to customize marketing while maintaining brand integrity Reporting, Feedback & Optimization
• Monitor program participation, progress, and early performance indicators
• Gather franchisee feedback to continuously improve the onboarding experience
• Identify trends and opportunities to enhance processes, resources, and communications

• Manage multiple franchise locations opening marketing tasks simultaneously, each with unique timelines and market needs
• Coordinate internal teams, vendors, and partners to ensure marketing deliverables are completed on time
• Track tasks, deadlines, and approvals to ensure smooth execution and accountability
• Maintain clear documentation, workflows, and onboarding materials

• Support franchisees across all major areas of marketing, including digital marketing, local
  
  SEO, paid media, social media, referral marketing, PR, and community outreach
• Help franchisees understand and apply national marketing initiatives at the local level
• Ensure marketing recommendations align with brand strategy and business objectives

• Ensure franchise compliance with brand standards, messaging, and visual identity
• Review and approve local marketing materials as needed
• Help franchisees understand how to customize marketing while maintaining brand integrity

• Monitor program participation, progress, and early performance indicators
• Gather franchisee feedback to continuously improve the onboarding experience
• Identify trends and opportunities to enhance processes, resources, and communications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 5–8 years of marketing…