Marketing Manager

Join to apply for the Marketing Manager role at Senior Helpers
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This range is provided by Senior Helpers. Your actual pay will be based on your skills and experience—talk with your recruiter to learn more.

Base pay range: $75,000.00/yr – $90,000.00/yr.

This role reports directly to the VP of Marketing and collaborates closely with the Marketing team, the Chief Marketing Officer, Operations, and the Leadership Team, while also supporting franchise owners. The Marketing Manager is responsible for supporting brand growth and local marketing success for new franchise owners across the franchise system. The ideal candidate understands the balance between brand consistency and local market needs and thrives in a multi‑unit, relationship‑driven environment.

The position requires a highly organized, service‑oriented marketer who excels in account management and project management, with working knowledge across all major areas of marketing, and can confidently manage multiple franchisees, timelines, and priorities.

• Own and manage the end‑to‑end marketing onboarding program for new franchisees.
• Serve as the primary marketing point of contact for new owners during launch and early growth.
• Guide franchisees through required marketing milestones, deliverables, and timelines.
• Train and educate franchisees on available marketing tools, programs, and resources.
• Manage multiple franchise locations opening marketing tasks simultaneously.
• Coordinate internal teams, vendors, and partners to ensure marketing deliverables are completed on time.
• Track tasks, deadlines, and approvals to ensure smooth execution and accountability.
• Maintain clear documentation, workflows, and onboarding materials.
• Support franchisees across all major areas of marketing (digital, local SEO, paid media, social media, referral marketing, PR, community outreach).
• Help franchisees understand and apply national marketing initiatives at the local level.
• Ensure marketing recommendations align with brand strategy and business objectives.
• Ensure franchise compliance with brand standards, messaging, and visual identity.
• Review and approve local marketing materials as needed.
• Monitor program participation, progress, and early performance indicators.
• Gather franchisee feedback to continuously improve the onboarding experience.
• Identify trends and opportunities to enhance processes, resources, and communications.

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5‑8 years of marketing experience, preferably in franchising, multi‑location, or service‑based businesses.
• Extremely strong project or account management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work cross‑functionally with internal teams and franchise owners.
• Comfortable balancing strategic thinking with hands‑on execution.
• Proven ability to multitask and prioritize in a fast‑paced environment.
• Customer‑service mindset with a proactive, solutions‑oriented approach.
• Experience supporting franchisees or multi‑unit business is strongly preferred.
• Familiarity with both digital and conventional local marketing tactics (digital, social, referral, community‑based marketing).
• Experience working with agencies and outside vendor partners.

• Project & Task Management:  or Asana.
• Marketing Automation & Email Platforms:
  Hub Spot, Mailchimp, Active Campaign, Constant Contact.
• Analytics & SEO:
  Google Analytics, SEMRush.
• Social Management:
  Hootsuite, Sprout Social, Soci, Meta Business Suite.
• Creative Tools:
  Canva Pro, Adobe Creative Cloud.

• Competitive pay (Base & Bonus).
• Medical, Dental, Vision insurance with a generous percentage paid by the company.
• Company paid Life Insurance, AD&D, and Short‑Term Disability.
• Employee Assistance Plan.
• Voluntary long‑term disability.
• 401(k) with excellent matching.
• PTO, Personal Days, Paid Birthday, Paid Holidays.
• Monthly reimbursement for gym membership.

Senior Helpers is a premier provider of in‑home senior care services. Founded in 2002 with a vision to help seniors who wish to remain in their homes despite…