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Director of Marketing and Strategic Partnerships

Job in Towson, Baltimore City, Maryland, 21286, USA
Listing for: Stanley Black & Decker, Inc.
Full Time position
Listed on 2026-10-11
Job specializations:
  • Marketing / Advertising / PR
    Marketing Management, Marketing Strategy, Marketing Communications
Salary/Wage Range or Industry Benchmark: 116000 - 200000 USD Yearly USD 116000.00 200000.00 YEAR
Job Description & How to Apply Below
Director of Marketing and Strategic Partnerships - Remote

Come build your career.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high‑performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The

Job:

The Director of Marketing and Strategic Partnerships is responsible for guiding the strategic vision for marketing initiatives, cultivating high‑impact partnerships, and overseeing the planning and execution of go‑to‑market activities. This role ensures that marketing and partnership strategies are grounded in user value creation and have the opportunity to influence the prioritization and execution of key product and brand initiatives. You will also get to:

  • Guide the strategic vision and direction of marketing initiatives
  • Develop and execute go to market strategies that support the growth goals of DEWALT in general and the Construction Technology group in particular.
  • Ensure strategies are grounded in user value creation and market needs by maintaining an in‑depth understanding of market expectations and industry trends.
  • Prioritize cross‑product and cross‑functional marketing initiatives for maximum impact.
  • Consult with product and business leaders on the scope and definition of key marketing initiatives, including the development of new campaigns and features.
  • Collaborate with cross‑functional leaders, including global brand marketing and regional marketing teams, to ensure marketing effectiveness.
  • Prepare and deliver strategic marketing plans and regular updates to SBD leadership.
Manage go‑to‑market team responsible for content, campaigns and events
  • Lead quarterly planning sessions to align team objectives with annual goals.
  • Ensure the team is tracking and reporting on key performance indicators.
  • Maintain a centralized One Drive folder for all marketing, partnership, and project files.
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  • Delegate responsibility for collaboration with internal marketing partners and external agencies.
  • Oversee planning and execution of trade shows and events, including the annual Summit, and in partnership with other teams across the business as needed.
  • Plan and maintain budget and track spending against that budget to ensure proper spending and allocation of resources.
Identify and cultivate strategic partnerships that advance marketing and business objectives
  • Maintain or oversee the maintenance of relationships with key partners.
  • Define a strategic framework to evaluate partnership opportunities.
  • Identify and nurture new industry partnerships that align with business strategy, expanding and strengthening workflow solutions and addressing important user needs.
The Person :

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 5+ years of experience working with technology solutions supporting the construction industry required.
  • Excellent communication, relationship‑building, and leadership abilities.
  • Ability to manage multiple projects and stakeholders in a fast‑paced environment.
  • Experience in software product management and customer‑facing commercialization highly preferred.
The Details:

You’ll receive a competitive salary and a great benefits plan, including:

  • Medical, dental, life, vision, disability, 401(k), Employee Stock…
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