Sr. Manager, Strategic Insights – North America Retail Commercial Insights Leader

Hybrid in Towson, MD or Valley City, OH or Remote

Come build your career. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

As Senior Manager, Strategic Insights, you will help shape the future of our Tools & Outdoor business by delivering actionable market and competitive insights across North America with focus on commercial retailers and channels, both targeting the Professional Contractor and DIY consumers. In this role, you will lead a team that will partner closely with cross-functional and regional teams to identify trends, assess market dynamics, and translate shopper insights into clear recommendations that inform strategic and commercial decisions.

• Leverage sales performance and shopper understanding to develop strategic and actionable insights for SBD Brands targeted to the Professional User & DIY Homeowner with our Retailer partners
• Lead acquisition and synthesis of insights from various sources of data (e.g. POS, shopper panels, primary research)
• Provide a deep understanding of business growth drivers; identify trends and opportunities for new sources of growth
• Monitor retail and E-commerce trends and competitive dynamics.
• Regularly create and take part in activities with consumers and shoppers to understand the why behind behavior
• Optimize Brand Communication Plans to reach the Professional Market
• Build and implement learning plans to address most critical questions for the business
• Make recommendations grounded in consumer and market knowledge, guided by a broader understanding of consumer, customer, and channel insights
• Drive Channel & Retailer business growth drivers and identify trends and opportunities for new sources of growth
• Acquire, interpret, and socialize market trends impacting the Professional Contractor
• Transform data into actionable insights influencing the decisions and behaviour of senior and executive level leaders
• Guide specific research development and execution using expertise in a wide variety of research methods.
• Manage your team to best support the NA region and portfolio of Stanley, Black & Decker brands
• Partner closely with full Strategy & Insights team, Category Management, Sales and Brand Marketing teams
• Manage priorities, budgets and timelines to meet the business needs

• Bachelor’s Degree, MBA a plus 6+ years of professional experience in Insights, Brand Marketing, Shopper Marketing, and/or Category Management
• Experience blending quantitative & qualitative learning for a clear story and action plan
• Experience in analyzing and drawing conclusions from point-of-sale data, browsing and buying behavior, and consumer perceptions
• Experience building holistic learning plans that integrate data, trends, primary and secondary research
• Comfort in a fast-paced environment with opportunities to influence Senior Leadership
• Proven ability to influence a diverse set of stakeholders, including external partners
• Excellent communication and collaboration skills
• Experience in managing and developing others

The Salary range for this position is $95,600.00 - $. This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location,…