APAC Business Lead, Recertified Segment

About our group:

The Edge Datacenter Marketing group is responsible for enabling a successful go-to-market motion, with focus on customer acquisition, revenue growth, and profitability across the entire Edge portfolio. The team works cross-functionally to shape both current and future business strategies, driving Seagate’s leadership across all Edge Datacenter verticals.

Within this organization, the Recertified Products and Circularity focus area plays a critical role in extending product lifecycle, improving margin performance, and strengthening sustainability outcomes across the portfolio.

This role will collaborate closely with the Global Distribution Marketing team, who owns the 4

Ps—Product, Price, Placement, and Promotion—for Seagate’s distribution and downstream partner ecosystem. Given that recertified products flow heavily through distribution and downstream partners, this partnership is essential to maximizing market reach, profitable sell-through, and portfolio optimization.

Develop and lead the business strategy for the Recertified Product portfolio globally

• Build and manage the business plan for the recertified portfolio, aligning with Edge Datacenter strategy, revenue objectives, and gross margin targets.
• Size and assess market opportunity across APAC, developing a clear POV on TAM expansion, and executing the recertified sales strategy.
• Monitor competitive, technology, and sustainability trends influencing adoption of recertified solutions.

Define market requirements and shape the recertified product pipeline

• Consolidate regional customer insights and competitive data to influence recertified product roadmap, placement strategy, and allocations.
• Partner with CCSO & Product Management to translate field requirements into actionable product needs.
• Lead go-to-market planning and regional readiness activities for product launches or portfolio transitions.

Drive cross-functional alignment across Business, Sales, Rev Ops, and CCSO

• Collaborate with APAC Sales and Global Distribution Marketing to optimize placement, allocation, and portfolio mix across channels.
• Identify priority partners, routes, and customer segments to maximize reach and velocity of recertified offerings.
• Provide ongoing field intelligence to refine forecasting, demand planning, inventory lifecycle, and GTM strategy.

Develop pricing strategy and maximize profitability

• Create pricing models and guardrails that drive the highest GM$ contribution while ensuring competitiveness in the APAC market.
• Evaluate pricing and promotional levers in partnership with Finance, Rev Ops, and the Global Distribution team.
• Analyze price elasticity, sell-through data, and market behavior to continuously refine strategy.

Promote Seagate’s circularity value proposition across APAC

• Represent the Edge Datacenter and Recertified portfolio to customers and strategic partners.
• Build messaging and content that articulates Seagate’s sustainability and circularity commitments, product value, and differentiation.
• Support regional promotional programs, MDF activities, and partner marketing efforts to increase demand and adoption.

Note:

This position is an Individual Contributor role

• Effective communication, customer-facing presentation, and executive storytelling abilities
• Strong analytical skills, strategic mindset, and comfort operating in matrixed environments
• Bachelor’s degree in business, marketing, engineering, sustainability, or related field
• Acquired eligibility to work in APAC without sponsorship

• 8+ years of experience in product marketing, channel/segment marketing, business management, or GTM functions
• Demonstrated success in business planning, portfolio management, and cross-functional orchestration
• Strong analytical and data-driven approach to decision-making
• Ability to influence stakeholders and translate market insights into clear business actions
• Experience working in a technology, hardware, storage, or circularity-related industry or role preferred

On site - Shugart, Singapore. Remote within APAC or a Seagate APAC office (e.g., Singapore, Malaysia, Australia) can be considered subject to eligibility to work in APAC without visa sponsorship

Location
:
Shugart, Singapore
Travel
:
Up to 25%