Digital Content Specialist

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Rooted in humility, hard work, and some fun and a little weirdness (one of our six ‘Guiding Principles’), Tent Craft is a capabilities‑rich manufacturer with a no‑shame obsession with the world of experiential and outdoor marketing. We live, work and play in Traverse City, Michigan, and while you’ll find our work nationwide, we operate together from a single facility. Everything we design, engineer, build, print and sew happens under one roof and is proudly American‑made.

Long story short, we’re one big talented team of LEAN thinkers dedicated to make it better from sea to shining sea for our clients and our Tent Craft family. We’ve always got continuous improvement on our minds and creative solutions are our jam, so if we need to get a little scrappy to make magic actually happen, we’re down for that.

Cool, right? Sound like you? Let’s talk!

We’re hiring a Digital Content Specialist to help us drive more demand, improve sales performance, and increase revenue through high‑quality digital and sales enablement content. This is a hands‑on role for someone who can think strategically and execute independently.

The Digital Content Specialist is responsible for creating and delivering multimedia marketing and sales enablement assets that support Tent Craft’s revenue goals. You will work closely with marketing and sales leadership to turn strategy into execution, producing multimedia content that helps prospects understand value, builds confidence in buying decisions, and supports our sales team in closing more business. This role is ideal for a B2B marketer who is equal parts creator and operator: someone who understands how content influences pipeline, win rate, and deal size, and has the skills to produce that multimedia content themselves.

The Digital Content Specialist plays a critical part in how Tent Craft shows up to the market. The Digital Content Specialist ensures that our craftsmanship, reliability, and expertise are clearly communicated visually, helping customers make confident buying decisions and helping our sales team win more business.

• Develop content that supports each stage of the buyer journey
• Partner with sales to address objections and enable better conversation
• Create digital tools that improve win rate and increase average order value
• Own and manage the Paperflite sales enablement platform, ensuring sales assets are:
• Up to date, accurate, and on‑brand
• Clearly organized and easy for sales teams to navigate
• Aligned to buyer stages, personas, and use cases
• Partner with sales team to continuously improve asset usability, relevance, and adoption

• Produce, shoot, and edit high‑quality video content including product overviews, case studies, and sales tools
• Design digital graphics and sales enablement assets such as one‑sheets, pitch decks, and product comparison guides
• Write short‑form copy for the design assets, video descriptions, and video scripting
• Maintain brand consistency across all marketing and sales content
• Turn a single piece of content or story into many exports across many format types
• Maintain an organized multimedia asset library for video, photography, and graphics

• Build and optimize Hub Spot CMS landing pages with the Content Marketing Manager
• Collaborate with the Performance Marketing Manager on conversion optimization
• Ensure content is structured for tracking, attribution, and performance analysis
• Contribute to content and campaign planning discussions
• Work cross‑functionally with marketing, sales, design, and operations teams

• 5+ years of experience in B2B marketing as a content creator
• Hands‑on experience with videography and video editing, graphic design for digital and sales content, sales enablement content creation to drive revenue, building and managing Hub Spot CMS landing pages
• Strong understanding of how content influences demand, pipeline, and revenue
• Ability to operate independently with minimal oversight
• High standards for quality, clarity, and execution
• Comfortable working across multiple stakeholders and priorities
• Clear…