Personal Banking Advisor - Traverse

Personal Banking Advisor - Traverse City US31

Join us in the Personal Banking Advisor role at Lake Michigan Credit Union (LMCU).

At LMCU, we offer more than just a job – discover a fulfilling career where your contributions truly matter. Our team is dedicated to putting people first and making an impact in your career and life.

• Location:
  
  Traverse City US31
• Employee Status:
  Full-time
• Workplace Type:
  Fully On-Site

LMCU is looking for a Personal Banking Advisor who will serve as a financial consultant and advocate for members, both consumer and business clients. The role focuses on meeting members' financial needs, providing expert guidance, actively cross‑selling LMCU products, and delivering exceptional service.

Member Experience

• Promote strong member interactions by establishing trust and rapport with members, ensuring a personalized and consultative approach.
• Educate and inform members on LMCU products and services that meet their financial goals, identifying opportunities to cross‑sell relevant products such as loans, credit cards, second mortgages, and other banking services.
• Demonstrate critical‑thinking and problem‑solving skills to identify solutions that meet members’ needs while mitigating risks to both LMCU and its members.
• Build relationships with members, ensuring high‑quality service that encourages member retention and satisfaction.
• Resolve conflicts and de‑escalate unfavorable situations, maintaining a high level of professionalism, empathy, and care in every interaction.
• Self‑manage prioritization and organization of tasks, ensuring timely follow‑ups and accuracy in all dealings with members.
• Ensure compliance with LMCU’s policies and regulatory requirements when processing financial transactions, managing sensitive member data, and maintaining security standards.

Product Promotion/Growth

• Consult with both consumer and business members, demonstrating the ability to accurately process new consumer accounts, loans, credit cards, second mortgages, HSA or IRA accounts, and business account products.
• Actively contribute to branch goals by meeting individual sales and customer service targets, promoting LMCU products that meet members’ financial needs.
• Represent LMCU in the community by participating in sponsored events or on‑site business employer group sessions, building brand awareness and promoting LMCU services.
• Identify opportunities to refer members to other LMCU departments, such as Mortgage, Wealth, Premier, Insurance, Treasury, and Commercial services, to enhance member satisfaction and branch growth.

Leadership & Development

• Mentor and coach peers, sharing best practices for referrals, product knowledge, and sales techniques.
• Actively participate in LMCU projects, initiatives, and culture, promoting core values such as PRIDE, I AM LMCU, and upholding LMCU’s service standards.
• Adapt to changing branch needs, maintaining composure and effectiveness in a dynamic work environment, and contributing to problem‑solving when faced with new challenges.
• Assist in various aspects of branch operations as needed, including processing transactions, handling vault responsibilities, and taking on supervisor duties during Saturday shifts or other peak times.

• Three to five years of similar or related experience, including preparatory experience.
• High school diploma or equivalent (required); additional coursework or banking experience preferred.
• Michigan Resident Producer Credit Insurance License required for all Michigan‑based employees; external candidates without current licensure must complete the licensing examination and provide proof of certification within 90 days of hire.
• Ability to become registered through NMLS and achieve notary certification through the county.
• Strong interpersonal and communication skills to effectively engage with members and provide personalized financial solutions.
• In‑depth knowledge of LMCU products and services, with the ability to process consumer and business accounts and loans accurately.
• Proven ability to meet sales targets and contribute to branch goals in a results‑driven environment.
• Exceptional…