Chief Officer

Position: Chief Growth Officer
Position Title

Chief Growth Officer (CGO)

Location

Initially a Hybrid (Remote + Travel);
Relocation to Traverse City, MI within 6–8 months.

Reports To

Chief Executive Officer (CEO)

Team Size

30+ Direct & Indirect Reports

Function

Growth, Marketing, Ecommerce, Brand, DTC Strategy

Position Summary

We are seeking a seasoned and visionary Chief Growth Officer (CGO) with a proven track record of scaling ecommerce and CPG companies from $50 million to at least $200 million+ in revenue. This individual will be the principal architect and executor of the company’s growth strategy, overseeing the full marketing and growth stack including DTC, 1P/3P channels, brand development, lifecycle marketing, creative, affiliate, and performance teams.

The CGO will play a pivotal leadership role in building and optimizing high-impact, data-driven teams and will be expected to relocate to or reside near Traverse City, MI within 6–8 months of starting the role. Initially, the role will be hybrid remote, transitioning to primarily in-person leadership in Michigan.

Key Responsibilities

• Growth Strategy & Execution
- Lead strategic planning and execution of scalable growth strategies across DTC, Amazon (1P/3P), retail, and other e-commerce marketplaces.
- Drive customer acquisition and retention across multiple digital and offline channels, optimizing LTV, CAC, and overall revenue performance.
- Own the entire growth funnel: performance marketing, paid media, SEO/SEM, lifecycle and retention marketing, CRO, and affiliate/influencer channels.

• Leadership & Team Development
- Manage, mentor, hire and grow a cross-functional team of 30+ professionals across key verticals: brand/creative, performance marketing, lifecycle, and partnerships.
- Foster a culture of experimentation, learning, ownership, and excellence across the team.
- Partner with People Ops to recruit, retain, and develop top-tier talent across all growth-related functions.

• Brand & Creative
- Own brand strategy and positioning in collaboration with Creative and Product teams.
- Drive alignment across marketing channels to deliver consistent, compelling brand messaging and storytelling.
- Champion customer-centric thinking in creative, lifecycle touchpoints, and content strategies.

• Ecommerce & Marketplace Growth
- Optimize DTC infrastructure and experiences (web UX, cart flow, checkout conversion).
- Spearhead Amazon, Walmart, Tik Tok Shop and third-party marketplace growth, balancing performance marketing with operational logistics.
- Utilize analytics to test and refine product bundling, promotions, cross-sells, and upsells.

• Data & Technology
- Partner with Analytics & Tech teams to build and refine a data-driven marketing and attribution framework.
- Implement and evolve Martech stack to support customer segmentation, automation, and personalization.

Required Qualifications

• 10+ years in marketing or growth leadership roles, including VP or C-level experience.

• Proven success scaling a CPG or ecommerce company from $50M to $200M+.

• Deep expertise in DTC and 1P/3P e-commerce, including Amazon, Shopify, and performance platforms (Meta, Google, Tik Tok, Klaviyo, etc.).

• Strong background in customer lifecycle marketing, segmentation, and retention strategies.

• Demonstrated ability to lead and scale high-performing teams (30+).

• Comfortable in dynamic, entrepreneurial environments—bias for action and results.

Preferred Attributes

• Experience with mission-driven or sustainable products.

• Track record building omnichannel brands.

• Understanding of consumer insights, customer research, and growth experimentation frameworks.

• Experience navigating operational complexity across fulfillment, CX, product, and digital teams.

Compensation & Benefits

• Competitive base salary + performance-based bonus + equity potential

• Comprehensive health benefits package

• Relocation support to Traverse City, MI

• Professional development opportunities

• Mission-driven, values-oriented culture with a commitment to innovation and community

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