SSO Global Service Solutions Product Manager

The Global Service Product Marketing Manager is the strategic and executional leader responsible for shaping and scaling Tektronix’s global service strategy across the Service Solutions Organization (SSO). In this highly visible role, you will define the vision, roadmap, and go-to-market strategy for our full services portfolio—ensuring our solutions deliver measurable customer value, market differentiation, and profitable growth across Tektronix, Keithley, and Elektro-Automatik.

You will be the champion of service innovation at the intersection of Product, Sales, Marketing, Operations, and Customer Success. You bring deep customer understanding, commercial acumen, and data-driven decision-making to build offerings that win in the market and accelerate attach, renewals, and long-term customer loyalty.

This is a role for a builder: someone who thrives in cross-functional environments, influences without authority, and turns insights into compelling products, pricing strategies, and bold market plays.

Service Portfolio Leadership

• Own the end-to-end lifecycle of the global service portfolio—defining a clear service vision, strategy, and multi-horizon roadmap.
• Leverage customer, competitive, and market insights to prioritize offerings that drive revenue, attach, and margin growth.

Business Ownership & Performance

• Deliver monthly, quarterly, and annual business targets (revenue, attach rate, coverage, profitability).
• Apply Ralliant Business System (RBS) principles to drive disciplined planning, commercial execution, and continuous improvement.

Go-to-Market Strategy & Execution

• Lead the global go-to-market strategy for new and existing service offerings.
• Partner with Instrument Product Management, Sales, Marketing, and global channel teams to drive adoption, market share, and attach.
• Develop sales enablement assets, competitive positioning, and high-impact training that elevate the field's ability to articulate value.

Value Proposition & Messaging

• Define and communicate compelling value propositions rooted in customer insights, industry trends, and differentiated service capabilities.
• Ensure consistent, customer-centric messaging across global regions and partner organizations.

Customer Insights & Competitive Strategy

• Conduct VOC, market research, and competitive analysis to deeply understand customer workflows, pain points, and buying preferences.
• Identify emerging service trends, pricing shifts, and competitive threats—and translate them into actionable strategies.

Cross-Functional Alignment & Delivery

• Align SSO Operations, Tektronix business units, and global teams to deliver world‑class service performance against SLAs.
• Drive consistent global execution, ensuring offerings are delivered at high quality and scale.

Pricing & Commercial Strategy

• Own global pricing strategy for services, warranties, lifecycle programs, and EOL policies.
• Partner with regional leaders to maximize price realization, mix enhancements, and profitability improvements.

Strategic Leadership & Planning

• Contribute to SSO’s long‑term strategic planning, policy deployment, and 3–5‑year growth initiatives.
• Operate as a thought leader who challenges the status quo and brings forward data‑driven, transformational ideas.

Performance Management and Rhythm of the Business

• Achieve monthly, quarterly & annual business goals and key performance metrics (including but not limited to revenue, attach rate, and profitability) through use of FBS, effective business leadership, execution of commercial strategies, and partnership with Tek instruments & marketing teams.

• Customer Obsessed – derives meaningful customer insights that can be turned into compelling end user solutions.
• Deliver Results – drives change through others to deliver measurable results.
• Strategic – converts transformative ideas to practical steps & solutions that deliver real results.
• Innovate for Impact – delivers breakthroughs by taking risks, experimenting, and iterating quickly.
• Inspiring – exhibits strong leadership skills characterized by a high degree of humility, strong followership, and the ability to work at multiple levels of the organization to…