Director of Digital News & Audience

* this is a full-time, in-office position in trenton that involves working closely and collaboratively with our new jersey content teams. *

are you a sharp editor, strategic digital thinker, and hands‑on content creator who understands how great stories find audiences today? At townsquare media – new jersey, we’re looking for a director of digital news & audience to help lead the digital evolution of new jersey 101.5, while serving as a digital content resource for our other brands across new jersey.

this is a digital-first, hands‑on content leadership role at the intersection of journalism, content, audience, and growth
. You’ll work alongside our journalists, personalities, producers, and content teams to create compelling original content, strengthen the stories we’re already telling, and expand their reach across web, social, video, apps, newsletters, and emerging platforms
.

you don’t need to come from radio. Your experience may be in a digital newsroom, social or video team, local media company, creator‑led organization, or another digital‑first environment. What matters most is that you understand great storytelling, strong journalism, and how audiences discover, consume, and share content across platforms.

and this isn’t a role that manages from the sidelines. You’ll write, edit, publish, produce, package, analyze, and create content yourself
, while helping talented people around you make their work even stronger.

townsquare media is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid‑sized markets across the u.s. We own and operate 354 radio stations and more than 400 local websites across 74 markets—including trusted new jersey stations.

we combine the power of local media with best‑in‑class digital solutions to help businesses grow—offering everything from broadcast and digital advertising to seo, web design, and programmatic marketing.

as director of digital news & audience, you’ll help shape our digital content strategy while staying deeply involved in day‑to‑day execution. You’ll serve as both a leader and a hands‑on editor
, helping shape the digital voice of our local brands. Your responsibilities will include:

• leading digital news and content strategy for new jersey 101.5, helping identify, develop, and execute compelling original and breaking‑news coverage across platforms
• creating, editing, publishing, and packaging content across websites, apps, social media, video, newsletters, and other digital channels
• partnering with journalists, on‑air personalities, producers, and creators to turn strong ideas and existing content into platform‑specific digital experiences
• elevating our social and video storytelling, including platform‑native hooks, headlines, captions, thumbnails, pacing, formats, and creative approaches for facebook, instagram, youtube, and emerging platforms
• coaching and collaborating with content teams on digital storytelling, seo, audience development, social strategy, and evolving best practices
• using audience and content analytics to understand performance, identify opportunities, test new ideas, and make data‑informed editorial decisions
• expanding content distribution through seo, search and social discovery, newsletters, apps, push notifications, and other audience‑growth channels
• supporting day‑to‑day news priorities and coordination while balancing breaking news, daily content production, and longer‑term audience‑growth initiatives
• serving as a digital content resource across our new jersey brands, helping teams capitalize on strong stories and audience opportunities
• explori…