GTM Strategist & Evangelist, Forma

Job Requisition  #

25WD92308

Autodesk is building the Forma Industry Cloud, a next-generation solution that is redefining how the built environment is designed, delivered, and operated. Forma represents a fundamental shift: from files to granular data, from silos to hyper collaboration, and from traditional BIM to outcome-driven workflows powered by AI. It brings together people, processes, and intelligence across the architecture, engineering, construction, and operations ecosystem to help the industry work smarter, faster, and more sustainably.

• Partner with the Director to shape and execute GTM priorities for Forma
• Support decisions around pricing, packaging, adoption strategies, and launch readiness
• Drive alignment across product, sales, marketing, customer success, and industry leadership
• Build frameworks, insights, and recommendations that guide leadership decisions

• Engage directly with customers and partners to validate GTM approaches and inform adoption strategies
• Bring customer and market feedback into Autodesk to influence strategic planning and roadmap priorities
• Monitor competitive trends and industry shifts to help Autodesk anticipate change and maintain differentiation

• Act as an internal champion for Forma by driving awareness, clarity, and collaboration across Autodesk teams
• Represent Forma externally at industry events, customer briefings, and partner engagements
• Highlight customer success stories and outcomes to inspire adoption and demonstrate the platform’s value

• A strategic thinker with exceptional business acumen that has a proven track record in shaping and executing go-to-market strategies
• Strong understanding of market dynamics, customer needs, competetive landscapes and the opportunities for digital transformation in the AEC industry
• Comfortable engaging with senior executives, customers, and partners as a trusted advisor and thought leader
• Experienced with cloud platforms, data-driven workflows, or AI-enabled solutions in the AEC context and passionate about technology’s role in advancing workflows for the built environment
• Proven experience driving results in a matrixed environment through cross-functional collaboration with Product, Sales, Marketing, and Business teams
• Demonstrated ability to communicate complex concepts clearly and persuasively to executive and external audiences

• 5+ yearsof professional experience in AEC with a strong understanding of design and construction workflows
• 10+ years of total related experience across AEC Industry experience and business roles including strategy, technology, or consulting
• Proven track record of representing a company or product externally at industry events, with analysts, or in customer forums.
• Digital Transformation, Strategy, or Management Consulting experience
• Bachelors degreein business, strategy, architecture, engineering, construction management, or a related field (or equivalent experience)

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting

Salary is one part of Autodesk’s competitive compensation package. For U.S.

-based roles, we expect a starting base salary between $148,200 and $239,800. Offers are based on the candidate’s…