Senior Coffee Product Manager

Position: SENIOR COFFEE PRODUCT MANAGER
Job Responsibilities
We are seeking a high-energy, consumer-obsessed Product Manager (PM) to drive the growth of De'Longhi's Coffee portfolio through a relentless focus on downstream excellence. This role goes beyond traditional product development; you will be the primary driver for translating shopper understanding and brand-level strategies into innovative in-store activations and shelf-level success. As a key stakeholder, you will bridge the gap between ideation and the final consumer touchpoint, ensuring flawless execution that maximizes category growth and cements our market leadership.
You will synthesize deep market understanding and shopper insights into a clear, innovative vision. Success in this role requires a strategic thinker who can inspire, align, and influence multi-disciplinary global teams to deliver the growth of the De'Longhi's leadership in the global coffee space.

Main Responsibilities:

This role is structured around the three core pillars of a high-impact PM, with a strong emphasis on consumer insight and cross-functional leadership:
1. Product Ideation & Vision

• Investigate the Consumer Voice:
Collaborate with the Consumer Journey & Marketing Data Engine teams to deeply analyze global market trends, competitive movements, and consumer segmentation/needs within the Coffee category. Translate these insights into a product innovation roadmap.

• Ideation & Concept Generation:
Define breakthrough product concepts and features that address unmet consumer needs and align with De'Longhi's premium brand promise.

• Portfolio Strategy:
Strongly contribute to define and manage a balanced product portfolio - spanning all life cycles - to maximize sustainable growth, market share and brand equity.
2. Product Launch

• Market Introduction:
Partner with Marketing and Sales teams to implement the global commercial launch plan, providing specific inputs on category entry points, consumer triggers and barriers, portfolio management, developing physical and digital planograms, and ensuring impactful POS for successful in-store and online execution.

• Performance Analysis:
Internally collect data to continuously monitor sales and profitability performance, market growth, consumer satisfaction and competitive activity (using GfK, internal data, etc.) to inform ongoing strategy and tactical commercial interventions.

Job Profile

Qualifications:

• University degree in Marketing, Business, or a related field

• 7+ years of progressive experience in Product Marketing, Category Management, or Trade Marketing with a proven track record in downstream marketing and in-store execution

• Expert competency in shopper-centric strategy and category growth management, with the ability to translate insights into impactful merchandising plans

• Demonstrated experience in developing compelling product concepts and leading innovative shelf-level executions and planograms

• Strong leadership and influencing skills to drive cross-functional alignment on downstream priorities

• High proficiency in analytical thinking, business planning, and financial acumen (P&L understanding, forecasting, GfK/Nielsen data interpretation)

• Fluency in English is required for effective collaboration with core teams and markets

• A true shopper and consumer obsession with a proven ability to think creatively about in-store innovation

• Strong awareness and demonstrated accountability on cyber security and information protection principles
Preferred:

• Direct experience within the Small Domestic Appliances (SDA) industry is a plus.

• Other preferred industries:
Consumer Durables, Consumer Electronics, Automotive, Food & beverage, Cosmetics or Apparel.

• Experience managing global product launches for a premium brand

• Proven experience in a…