Sales Manager

Diplomat Motors is seeking a disciplined, process-driven Sales Manager to lead, coach, and scale our retail sales operation across one of our rooftops. This role is responsible for driving consistent execution on the floor, improving lead-to-sale conversion, enforcing processes, and developing sales reps into high-performing professionals.

This is not a “sit-in-the-office” role. You will be on the floor daily—coaching calls, structuring deals, desking effectively, and holding the team accountable to standards.

• Lead daily sales operations and manage the showroom floor
• Desk deals with a focus on gross, structure, and lender fit
• Ensure every customer follows the defined sales process (in-store & remote)
• Actively assist with TOs, objections, and deal saves
• Maintain urgency, professionalism, and pace on the floor

• Oversee lead distribution and follow-up execution
• Ensure sales reps hit daily activity standards (calls, texts, emails)
• Improve appointment show rate and lead-to-sale conversion
• Coordinate with BDC to ensure clean handoffs and accountability

• Train sales reps on scripts, objection handling, trade appraisals, and soft closes
• Run daily huddles, call reviews, and live roleplay
• Conduct weekly 1:1s focused on performance, skill gaps, and growth plans
• Hold reps accountable to KPIs, process, and professionalism
• Partner closely with Finance to structure clean, fundable deals
• Ensure accurate deal jackets and smooth handoff to F&I and Admin
• Work with Recon and Inventory teams to align pricing and availability
• Protect CSI and customer experience throughout the deal lifecycle

• Track and report daily and monthly sales KPIs
• Identify performance gaps and implement corrective actions quickly
• Drive improvement in front-end gross, close rate, and time-to-sale

• 3–7+ years of automotive sales management experience (independent dealer preferred)
• Proven ability to coach, lead, and hold sales teams accountable
• Strong desking, TO, and deal-structuring skills
• Experience with CRM/DMS systems (Dealer Center experience a plus)
• High energy, disciplined, and execution-focused
• Excellent communication and leadership presence
• Comfortable in a fast-paced, performance-driven environment

Compensation

$175,000 - $250,000 yearly

Diplomat Motors is an independent dealership group based in the Portland Metro area. In just 5 years, we’ve grown into two high-performing locations, consistently selling 140+ vehicles per month with strong margins. We are building for expansion, with a 3rd store planned within the next year and a 4th shortly after.

We pride ourselves on delivering a Michelin-star customer experience and running lean, performance-focused operations.